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Introducing: The AP Brush Collection Sets

Introducing: The AP Brush Collection Sets

Meet our all-new AP Brush Collection, featuring four sets of luxurious custom brushes. They’re 100% cruelty free, made...

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From the Chair: Selecting a Find Your Match Set

From the Chair: Selecting a Find Your Match Set


Maybe you've decided the best way to discover that naturally-gorgeous foundation shade for your skin is...

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LabChat: The Mineral Pigments Behind 45 Shades of Satin Matte Foundation

LabChat: The Mineral Pigments Behind 45 Shades of Satin Matte Foundation

Satin Matte Foundation is the star product for buildable, even foundation coverage that blends seamlessly with your skin...

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Happy National Hugging Day!

Happy National Hugging Day!


It’s National Hugging Day! Just like your daily greens, fiber intake, and exercise regimen, hugging is so essential to our health and nourishment...

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From the Chair: A Fresh Face for All Seasons

From the Chair: A Fresh Face for All Seasons

With 45 shades of our award-winning Satin Matte Foundation, we’re pretty confident that we can find a perfect match...

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Win Your Wishlist Giveaway

Win Your Wishlist Giveaway

We’ll admit it. January can be a little difficult to get on board with. The holidays are over, but for many of us, the cold weather definitely isn’t. We’ve all made our lofty New Year’s resolutions to hit the gym more often, to declutter our lives à la Marie Kondo...

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December Countdown: Fabulous Final Picks for NYE

December Countdown: Fabulous Final Picks for NYE

If you’ve been following our Twitter feed throughout December, you know we’ve been sharing some of our favorite...

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From the Alima Team

From the Alima Team

We are so grateful for your constancy, your commitment to green beauty, and your willingness to try new things with us. Your loyalty to Alima enables us to spend our days...

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The Ultimate Smoky Eye Tutorial

The Ultimate Smoky Eye Tutorial

What pairs best with The Ultimate Smoky Eye Set? Foolproof instructions, naturally! Whether you select the Black or Brown...

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Holiday Giving Program: Spotlight on #Determined Women
The Procrastinator’s Guide to Holiday Shopping

The Procrastinator’s Guide to Holiday Shopping

Feeling that seasonal time crunch to finish your holiday shopping? Enter the Ultimate Lipstick Set, the Ultimate Pencil Set...

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Staff Picks: Winter Favorites

Staff Picks: Winter Favorites

One of our many job requirements (aka perks) of working at Alima is testing out all our products and shades, so we’ve decided to share some of our collective wisdom. Several...

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