4 Ways to Extend Your Summer Glow
Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color.
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Our Birthday Playlist
To mark the end of our month-long birthday celebration, we have created a playlist for you to enjoy during these last few weeks of sweet summer. We...
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What's In Our Bags?
Ever since Mary Poppins pulled an armchair and a pair of boots out of her bag, the world has been curious about the secret treasures hidden inside ...
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Meet the Team
Alima Pure Staff Favorites
To celebrate our month-long birthday celebration, we are giving you 15% off of every order. Use code CELEBRATE at checkout! Still deciding what to ...
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A Birthday Message From Alima Pure
We are thrilled to be celebrating 14 years in business. We use our birthday celebration a moment to gather as a team and talk about some of our...
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From The Chair
From the Chair: Mini Blending Brush
As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift afte...
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Ask An Artist
Ask an Artist: Natural Definition Mascara
From today through Sunday, August 12th we are including a complimentary Natural Definition Mascara with all overs over $50+! We’re rounding up our ...
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Get the Look
Get the Look: Summer Nights
Welcome our newest Highlighter, Rosegold. Back by popular demand, we are making it a permanent member of the Alima Pure family. Read on to get a Ro...
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Meet the Team
Meet Sara Bedau: Our Brand Director
Alima Pure is celebrating our 14th birthday! This month, we are celebrating all the things that make us Alima Pure. First up, we are so excited to ...
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Meet the Team
Meet the Team: Grace
If you've ever written an email to our Customer Care team or read the Alima Pure blog, then you've probably already met Grace. She is our team Cont...
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Retail Spotlight
Retail Spotlight: Wren and Wild
Wren & Wild offers a vast assortment of natural, environmentally sustainable, and cruelty-free beauty products. We were so excited to get the c...
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From The Chair
From the Chair: Hannah's Favorite Alima Pure Accessories
Now that you had a chance to stock up on foundation, we wanted to give you a chance to save on foundation's bestie, our brushes...
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Find Your Match
Our Foundation Formulas Explained
It's that time of year again! From July 9th through July 24th, our Semi-Annual Foundation Sale is back! Our Satin Matte Foundation, Liquid Silk Fou...
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