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Between The Lines: Natural Definition Eye Pencil 3 Ways

Between The Lines: Natural Definition Eye Pencil 3 Ways

Our Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes...

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Your April Horoscope + Product Pairing

Your April Horoscope + Product Pairing

Aries - March 21 - April 19 Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness...

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Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Good brow days are the new good hair days, and the range...

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Get the Look: Magnetic

Get the Look: Magnetic

We love this wearable bronze smoky eye with a flush of color on the cheeks. It's easy to pull off and perfect for spring. Read on to get Kate's look...

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3 Wearable Ways to Rock Green Eyeshadow

3 Wearable Ways to Rock Green Eyeshadow

We thought some inspiration for pulling off green shadow would be good to keep in your back pocket...
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Your March Horoscope + Product Pairing

Your March Horoscope + Product Pairing

Pisces (February 19-March 20): Happy Birthday, Pisces! A healthy dose of Venus visits mid-month and hangs around until early April...

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From the Chair: 3 Reasons to Love the Ultra-Fine Liner Brush
Get the Look: Romantic

Get the Look: Romantic

Right now, we're all about the subtle romantic flush of delicate pinks like Rose Quartz--a 2016 Pantone color of the year. For a dewy...

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Introducing: The AP Brush Collection Sets

Introducing: The AP Brush Collection Sets

Meet our all-new AP Brush Collection, featuring four sets of luxurious custom brushes. They’re 100% cruelty free, made...

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From the Chair: Selecting a Find Your Match Set

From the Chair: Selecting a Find Your Match Set


Maybe you've decided the best way to discover that naturally-gorgeous foundation shade for your skin is...

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LabChat: The Mineral Pigments Behind 45 Shades of Satin Matte Foundation

LabChat: The Mineral Pigments Behind 45 Shades of Satin Matte Foundation

Satin Matte Foundation is the star product for buildable, even foundation coverage that blends seamlessly with your skin...

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Happy National Hugging Day!

Happy National Hugging Day!


It’s National Hugging Day! Just like your daily greens, fiber intake, and exercise regimen, hugging is so essential to our health and nourishment...

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