What's In Our Bags?

Ever since Mary Poppins pulled an armchair and a pair of boots out of her carpet bag, the world has been curious to know about the secret treasures hidden inside handbags. In celebration of our birthday month, we wanted you to get to know our staffers and what better way to learn about someone than to ask to see inside their bags? Below, our marketing team shows us some of their everyday staples and their best-kept secrets including mini tools, soy sauce packets, and an untraditional brow gel.


What was inside?

Sara Bedau, Alima Pure's Brand Director

Sara, Brand Director

  • Lip Tint in Calla
  • Natural Definition Brow Pencil in Brunette - for my brows and as subtle eyeliner in a pinch
  • Pressed Eyeshadow in Gamine - used as a highlighter and for the mirror in the compact
  • Whatever product I’m developing at the time
  • Eu’Genia Lavender Shea Butter
  • An amethyst that my fiance, Cam, gave me when we first started dating - it's my good luck charm 
  • Everlane wallet from my mom
  • EO French Lavender Organic Hand Sanitizer
  • Honorable mentions: keys, bobby pins, my business cards in a little gold paper case from the Henry Art Gallery in Seattle, my baby sweater knitting project,a matchbook, a guitar pick that I must have pocketed from Cam, a mini tape measure, a backup pair of contact lenses, ginger chews for morning sickness, 2 pilot g-2 pens (I’m very particular about pens and usually carry a backup)

Hannah, Alima Pure's Makeup Artist and Media Relations Manager

Hannah, Makeup Artist

  • Cream Concealer in Echo and Lip Tint in Paprika
  • Natural Definition Brow Pencil in Blonde + Spoolie (obvi they go together)
  • Vintage Coach wallet
  • Lip care arsenal: Portland Bee Balm unscented (for lips), and Dr. Bronner’s Lip Balm Original unscented (I use this as a highlighter most days)
  • Keys
  • Assorted dog stuff (leash, treats, bags, toys)
  • Also: soy sauce packets, mints, a chip clip, toothpaste, a crystal, cracked sunglasses (rip)
  • Not pictured: Shu Uemura eyelash curler, Rescue Remedy, a reusable shopping bag, planner, mini notebook, mechanical pencil (because a pen is too much of a commitment), earbuds, snacks (so I don’t get hangry), and a sweater (I am freezing always)

Kathy, Alima Pure's Content Strategist

Kathy, Digital Marketing Strategist

  • Lip Tint in Currant
  • Pressed Foundation in Nutmeg
  • iPad
  • A notebook
  • A crystal
  • Pacifica Cactus Water face wipes
  • Dried Mango
  • Not pictured: Perfume, pen, Bluetooth earbuds, regular earbuds, a chargerGrace, Alima Pure's Content Strategist

Grace, Content Strategist

  • Lip Tint in Petal, Mini Kabuki Brush, and Spoolie
  • Cream Concealer in Suede
  • Grove Hand Sanitizer in Blood Orange
  • Dr. Bronner’s Lip Balm: used mostly on my eyebrows and cheeks
  • Grove Mint Lip Balm
  • Spoolie. After I use Dr. Bronner's lip balm on my eyebrows (it kind of works like a brow gel, I swear) I always brush through my brows with the Spoolie
  • Keys
  • One practical snack and one fun snack
  • Whatever book I’m reading at the moment
  • A small notebook and pen, I like to keep track of funny or interesting things I hear 
  • Not pictured: Sunglasses, very old Cole Haan wallet, and iPhone


Our birthday sale is still going strong! Use code CELEBRATE at checkout for 15% off anything and everything through September 4th.