Put your best face forward with Alima Pure mineral makeup. Start with our mineral foundation. Our silky, weightless mineral powder is very forgiving for an amazing look and feel. That’s the beauty of our hypoallergenic natural makeup. 


You’ll glow, shimmer and shimmy from cheek to cheek with our amazing line of mineral blush, mineral Bronzer, Satin Matte Blush and Luminous Shimmer Blush. Absolutely luscious and richly pigmented for that all natural look.


Like portals to the soul, your eyes say it all. Tell the whole story with our mineral eyeshadows and eyeliners. Ranging from completely matte to fabulously shimmery, they come in a wide range of richly pigmented, brilliant colors.


Offering so much more than mere lip service, our Lip Tints are gorgeous, richly tinted lipbalms filled with emollients and organic ingredients. Nourish your lips while enjoying the comforting scents of chocolate and vanilla.


Dab and swirl, highlight and touch up with our long lasting mineral makeup brushes. Cruelty-free and hypoallergenic, Taklon bristle brushes are perfect for sensitive skin. Take good care of them and they will take good care of you.


Luxury is affordable when it’s bundled together. Whether you want to highlight your baby blues or try out the latest trends, our kits are lovingly curated by our makeup artists. They make great gift sets, too. Getting started with mineral makeup is easy when you've got the right products and tools at your fingertips!