Ask an Artist: Natural Definition Mascara

From today through Sunday, August 12th we're including a complimentary Natural Definition Mascara with all orders $50+! We’ve rounded up a few of our most frequently asked mascara questions and putting them all here in one place. If you have any lingering questions that we haven’t answered, please send them to us at makeupartist@alimapure.com. We love to hear from you!

1. What kind of mascara formula is it?

Our Natural Definition Mascara is a defining formula which means it is great for separating and adding light length to each lash. It is not designed to enhance volume and it allows for a natural, defined and fluttery look.

2. What makes Natural Definition Mascara moisturizing?

Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush.

3. Do you recommend black or brown for me? I am fair with blonde lashes.

We always say that wearing either brown or black mascara is more of a personal preference than a determined set of rules. Pick whichever shade you prefer. Black can add a bit of drama, and brown can look more natural for people with light-colored eyebrows and lashes.

4. What is the best way to apply this mascara?

Start at the base of your lashes and lightly wiggle the wand back and forth, moving from root to tip.

5. Would you describe the brush?

It is a thin, slightly flexible brush with tiny rubber bristles designed to grab those hard to reach lashes. 

 

6. What is the best way to remove the mascara?

We recommend using a gentle cleanser with warm water to remove our Natural Definition Mascara.


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