Find Your Match
From the Chair: Undertones
Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we a...
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From The Chair
From the Chair: All About Undertones
With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your…
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From The Chair
From the Chair: Velvet Lipstick
Today we're chatting with our in-house Makeup Artist, Hannah, about all things Velvet Lipstick.
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From The Chair
From the Chair: Our Favorite Fall Blush Shades
Our makeup artist, Hannah, is sharing her favorite fall Satin Matte Blushes for every undertone.
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From The Chair
From the Chair: Mini Blending Brush
As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift afte...
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From The Chair
From the Chair: Hannah's Favorite Alima Pure Accessories
Now that you had a chance to stock up on foundation, we wanted to give you a chance to save on foundation's bestie, our brushes...
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From The Chair
From the Chair: Our Favorite Multitasking Products
We chatted with our Resident Makeup Artist, Hannah, about some of the most effective and surprising multitasking Alima Pure products...
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From The Chair
5 Makeup Artist Essentials
Our resident makeup artist, Hannah, reveals her must-have Alima Pure products from each of our 5 categories...
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From The Chair
From the Chair: Selecting a Find Your Match Set
Maybe you've decided the best way to discover that naturally-gorgeous foundation shade for your skin is...
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Pressed Eyeshadow
From $24
Foundation Brush
$52