Your 5-Piece Summer Travel Edit

Your 5-Piece Summer Travel Edit

Summer travel season is upon us, our team put our heads together to select the best products to keep in your carry-on. We came up with the following list of portable, multitasking items to help you achieve the most versatile...

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Satin Matte Foundation: Ingredient Spotlight

Satin Matte Foundation: Ingredient Spotlight

Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation gives you buildable coverage that hugs your skin and stays fresh all day. It...

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Why Our Customers Love Satin Matte Foundation

Why Our Customers Love Satin Matte Foundation

Satin Matte Foundation is without a doubt our most popular product. Once you find your match, you’re set for life. It comes in 45 shades, and it’s made from just 4 pure...

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Satin Matte Foundation + Our Favorite Companion Products

Satin Matte Foundation + Our Favorite Companion Products

Finding the best foundation match for your skin is a total game changer--but it doesn't stop with Satin Matte Foundation. From brushes and priming powder to concealer and finishing powder...

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From the Chair: All About Undertones

From the Chair: All About Undertones

With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your unique skin tone. Many of our customers enlist our help when trying to find their undertone, so we've created a

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Find Your Match: A Step-By-Step Guide

Find Your Match: A Step-By-Step Guide

We designed our Find Your Match Sets to make figuring out which shade of foundation is your best match a breeze, with everything needed to find an all-natural mineral foundation that blends seamlessly with your skin tone...

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June Horoscope: Perfect Summer Pairings

June Horoscope: Perfect Summer Pairings

Gemini - May 21 - June 20 - Happy Birthday! No apologies this month, Gemini. The duality within you is put to the test. While you are eager to work toward personal goals and dreams, and other responsibilities and relationships require your...

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Get the Look: Calypso

Get the Look: Calypso

This summer, strike that elusive balance between matte and dewy skin--it’s bright and glowing without being shiny or unnaturally flat. Get the look which is all about fresh skin, groomed brows, and a pop of summer color...
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Introducing: Pressed Eyeshadows

Introducing: Pressed Eyeshadows

Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They have a rich, silky texture for mess-free blending and a weightless, creaseless, long-lasting finish. Pressed Eyeshadows are made with natural...

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Things Our Mothers Taught Us

Things Our Mothers Taught Us

As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral makeup for her then-teenage daughter, Sara. 12 years later, Sara is our Brand Director, and...

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Your Spring Gift Guide

Your Spring Gift Guide

Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every weekend of the summer already booked with weddings and graduations, or want to be known as the amazing gift giver in your circle, we've got you covered. 

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May Horoscope + Product Pairing

May Horoscope + Product Pairing

Taurus - April 20 - May 20 - Happy Birthday! The new moon on the 6th rekindles your connection to Venus, and you’ll be eager to return to all things beautiful and sensual. While you enjoy having the Sun in your sign during the first few weeks of... 

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