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Alima Pure Blog

Let’s Plant a Forest Together

Let’s Plant a Forest Together

We are making a commitment to contribute a quarter of a million - 250,000 - trees to our beautiful planet this year and would love your help...

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A Message From Our CEO

A Message From Our CEO

We’re living through a time like no other, facing the unknown together. As a super small, independently-owned company...

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1 Order = 5 Meals

1 Order = 5 Meals

What I will say is this: we love you all and are doing what we can to help support our local and global community...
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Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

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From the Chair: All About Undertones

From the Chair: All About Undertones

With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your…

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We're Planting a Tree with Every Order

We're Planting a Tree with Every Order

With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted...

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Satin Matte Foundation: Ingredient Spotlight

Satin Matte Foundation: Ingredient Spotlight

Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation...

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Quiz: Which foundation formula is right for your skin?

Quiz: Which foundation formula is right for your skin?

We love to mix and match all our various foundation formulas--but here's what we're really thinking about when deciding between formulas. Take the quiz...

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Our Fall Favorites

Our Fall Favorites

Whether you like natural looks or bold styles, our fall favorites are sure to help you ease into the new season.

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Ingredient Spotlight: Avocado Oil

Ingredient Spotlight: Avocado Oil

We know avocado is great on toast, but did you know it’s also great on your face? As a rich source of oleic fatty acid, avocado oil...

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Ingredient Spotlight: Rosehip Oil

Ingredient Spotlight: Rosehip Oil

Our Pressed Foundation is infused with Rosehip Antioxidant Complex which soothes, protects, and revitalizes the skin. It is shown to be...

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From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we are asked most frequently is, what undertone am I? 

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