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Mother's Day Gift Guide

Mother's Day Gift Guide

This Mother’s Day, we want to honor our incredible mothers, but also the people in our lives who embody the spirit of mothers; those who care for us, teach us, and encourage us to grow. These gifts are for all the mothers in your life, in any ways they may exist to you.

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Our Eye Primer is Back!

Our Eye Primer is Back!

Our Eye Primer provides a base layer for your eyeshadow and eyeliner to stick to. It keeps your makeup smooth, smudge-free and vibrant until you’re ready to remove it. Learn about a few new tweaks we've introduced to make this product even better...

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From the Chair: Our Favorite Multitasking Products

From the Chair: Our Favorite Multitasking Products

 

Using multitasking products saves you money, space in your makeup bag, and precious time. We chatted with our Resident Makeup Artist, Hannah, about some of the most effective and surprising multitasking Alima Pure products. The takeaway? Don’t judge a product by its name!

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Our Favorite Refillable and Reusable Products

Our Favorite Refillable and Reusable Products

To reduce the amount of plastic we put into the world, our Pressed Foundation, Cream Concealer, and Pressed Eyeshadows are designed to be refilled when the product runs out. The compacts feature magnetic pans that make it easy for you to swap in a new Pressed Eyeshadow or Pressed Foundation pan.

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Earth Reads

Earth Reads

This Earth Month, we’re taking a look at a few books and poems that inspire us to go outside and appreciate the world at our fingertips. These six reads promise to teach you the ways trees communicate, share fun recipes to make on camping trips, and explain why being in nature just makes us feel so good.

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Earth Day

Earth Day

On the 48th anniversary of Earth Day, it's more important than ever to show love to our environment. We are big believers in thinking globally while acting locally, so we thought we'd share a bit about what we're doing here in Portland to care for the earth, and how you can be involved.

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Spring Playlist

Spring Playlist

We are sending you into spring with a playlist that has something for everyone. It starts slow and sweet, builds up in the middle, and ends on a nostalgic note. We picture you listening to this while driving with the windows down or picnicking in the park. Happy listening!

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Spring Floral Shades

Spring Floral Shades

Spring has officially sprung, though we write this on a rainy, 46-degree day. We hope you are somewhere sunny and in bloom! Spring flowers will eventually come, and to remind ourselves, we’re spotlighting a few of our floral-inspired shades.

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Link Love: Early Spring Edition

Link Love: Early Spring Edition

Happy Spring! We compiled a list of our favorite reads, events, and happenings.
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Why We Prime

Why We Prime

Primer is one of those puzzling products that occupy the space in the Venn diagram between makeup and skincare. While we love primer, we know that a lot of people skip this step. So why do we prime...
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Meet Anne, Our Resident Mineral Makeup Maker

Meet Anne, Our Resident Mineral Makeup Maker

We chatted with Anne, our Resident Mineral Makeup Maker about the mysterious process of turning a mineral into makeup.

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Our Favorite Spring Looks

Our Favorite Spring Looks

With days so languid, natural light so abundant, and a sense of newness in the air, spring is the time to experiment with fresh, new makeup looks. Below are a few of our favorite, spring-inspired looks.

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