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Giving Spotlight: The Foundation for Living Beauty

Giving Spotlight: The Foundation for Living Beauty

Since 2005, the Foundation for Living Beauty has been providing support and empowerment to women cancer patients as they navigate one of the biggest challenges of their lives...

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Meet the Holiday Sets

Meet the Holiday Sets

Meet our 2017 Holiday Sets, and find out how we're giving them (or wearing them ourselves...)

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We're Planting a Tree with Every Order

We're Planting a Tree with Every Order

With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted.

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Get The Look: Smudgy, Lived-In Liner

Get The Look: Smudgy, Lived-In Liner

The smudged, lived-in eye look we’re rocking this fall is one of the easiest ways to make your eyes pop and make your whole look feel pulled together in just a few seconds.
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Introducing: The Liquid Foundation Brush

Introducing: The Liquid Foundation Brush

Our newest brush is designed for effortlessly natural Liquid Silk Foundation coverage...

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4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color...

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The September Edit

The September Edit

Get our favorite look for September: bold, smoky green eyes paired with a flushed peachy lip and cheek. 

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Your Labor Day Playlist

Your Labor Day Playlist

Set the mood for your end-of-summer adventures with our list of August jams...

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From the Chair: 3 Cream Concealer Application Tips

From the Chair: 3 Cream Concealer Application Tips

Our top three Cream Concealer application tips for comfortable discreet coverage that brightens and balances...

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Get the Look: Heatwave Dew

Get the Look: Heatwave Dew

If it’s as hot where you are as it is where we are, we hope you’ve found a lonely swimming hole beside which you are casually lounging...

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Introducing Lip Tints in Poppy + Peony

Introducing Lip Tints in Poppy + Peony

Our two newest Lip Tint shades are bright summer colors that leave your lips and cheeks with a fresh, dewy flush of color...

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Our Top 3 Cream Concealer Application Tips

Our Top 3 Cream Concealer Application Tips

Our makeup artist shares three of her favorite tips for making the most of your Cream Concealer. It wears beautifully over Smooth + Prime, and under Satin Matte Foundation...

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