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Alima Pure Blush Sale

Alima Pure Blush Sale

We have news that will make you blush: today through May 29th, our Satin Matte Blush and Luminous Shimmer Blush are 20% off!

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From the Chair: Riley Keough's Met Gala Look

From the Chair: Riley Keough's Met Gala Look

We were so happy that makeup artist, Mai Quynh, used exclusively Alima Pure products on Riley Keough at the 2018 Met Gala. We love the final look and the surprising product responsible for Riley's gorgeous deep lip.

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Our Natural Definition Brow Pencils are Back!

Our Natural Definition Brow Pencils are Back!

We are so excited to announce that our Natural Definition Brow Pencils are back in stock! We took our beloved brow pencils and made them even easier to use than before.

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We Got It From Our Mamas

We Got It From Our Mamas

In honor of Mother's Day, we asked our team to share something, big or small, that they have learned from the mothers in their lives.

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Ingredient Spotlight: Avocado Oil

Ingredient Spotlight: Avocado Oil

We know avocado is great on toast, but did you know it’s also great on your face? As a rich source of oleic fatty acid, avocado oil firms and hydrates the delicate skin on your face...

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Link Love

Link Love

A collection of recipes, reads, events and more to inspire self-care anywhere.

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Fresh Spring Skin

Fresh Spring Skin

Spring is in full swing and you may start to notice a glow on your cheeks. How do you play up your fresh spring skin? We have tips and tricks for fresh, glowing skin all season long...

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Mother's Day Gift Guide

Mother's Day Gift Guide

This Mother’s Day, we want to honor our incredible mothers, but also the people in our lives who embody the spirit of mothers; those who care for us, teach us, and encourage us to grow. These gifts are for all the mothers in your life, in any ways they may exist to you...

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Our Eye Primer is Back!

Our Eye Primer is Back!

Our Eye Primer provides a base layer for your eyeshadow and eyeliner to stick to. It keeps your makeup smooth, smudge-free and vibrant until you’re ready to remove it. Learn about a few new tweaks we've introduced to make this product even better...

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From the Chair: Our Favorite Multitasking Products

From the Chair: Our Favorite Multitasking Products

Using multitasking products saves you money, space in your makeup bag, and precious time. We chatted with our Resident Makeup Artist, Hannah, about some of the most effective and surprising multitasking Alima Pure products...

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Our Favorite Refillable and Reusable Products

Our Favorite Refillable and Reusable Products

To reduce the amount of plastic we put into the world, our Pressed Foundation, Cream Concealer, and Pressed Eyeshadows are designed to be refilled when the product runs out...

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Earth Reads

Earth Reads

This Earth Month, we’re taking a look at a few books and poems that inspire us to go outside and appreciate the world at our fingertips. These six reads promise to teach you the ways trees communicate, share fun recipes to make on camping trips, and explain why being in nature just makes us feel so good.

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