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Retail Partner Spotlight: Content Beauty & Wellbeing

Retail Partner Spotlight: Content Beauty & Wellbeing

We’ve been major fans of Imelda Burke and the Content Beauty & Wellbeing Boutique in London for a long time now... 

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Team Alima Pure Staff Picks

Team Alima Pure Staff Picks

Carson, our Customer Care Specialist, shares her current list of favorites, including her Alima Pure essentials...

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5 Reasons to Love Bronzer

5 Reasons to Love Bronzer

We keep Bronzer close at hand, like a jar of extra beach vacation days that’s ready to immediately transform our complexions...

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Next Level Eyeshadow + Eye Primer Combinations

Next Level Eyeshadow + Eye Primer Combinations

Our new Eye Primer has quickly become one of our beauty routine staples. It instantly enhances the color payoff of your eye makeup, and ensures...

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Our Best-Selling Products & Why Customers Love Them

Our Best-Selling Products & Why Customers Love Them

We always like to know which products become your Holy Grail products--the ones you love to apply...

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Pairing Smooth + Prime with Your Favorite Foundation

Pairing Smooth + Prime with Your Favorite Foundation

Smooth + Prime prepares your complexion for seamless foundation coverage. It’s ideal for smoothing and mattifying your skin...

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Introducing Smooth + Prime

Introducing Smooth + Prime

Our first liquid face primer prepares and restores the texture of your skin for a long-lasting makeup application...

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Our Most Popular Blush Shades + Application Tips

Our Most Popular Blush Shades + Application Tips

We're sharing some of our favorite blush shades, the undertones they flatter, and our favorite tricks...
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5 Easy Ways to Get Glowing Winter Skin

5 Easy Ways to Get Glowing Winter Skin

These are five of our favorite combinations to get a natural-looking healthy glow that blends perfectly with your new foundation...

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Why Our Customers Love Satin Matte Foundation

Why Our Customers Love Satin Matte Foundation

Satin Matte Foundation is without a doubt our most popular product. Once you find your match, you’re set for life...

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Fresh Winter Skin Favorites

Fresh Winter Skin Favorites

The ideal winter beauty routine is all about choosing formulas and shades that keep your skin looking and feeling moisturized...
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The Semi-Annual Foundation Sale

The Semi-Annual Foundation Sale

Our Semi-Annual Foundation Sale is here! This year for the first time ever, we’re expanding our foundation sale to include all of our foundation formulas...
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