Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They’ve got a rich, silky texture for mess-free blending and a weightless, creaseless, long-lasting finish. Pressed Eyeshadows are made with natural ingredients like avocado oil, jojoba oil, and rice powder to keep your skin smooth and moisturized, and they’re available in 10 all-new shades. (You'll probably want to brush up with a new AP Eye Edit Brush Set to make the most of these beautiful new colors.)
As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral makeup that her then-teenage daughter, Sara, would consider wearing. 12 years later, Sara is our Brand Director, and she and Kate spend their busy days developing the next Alima Pure products (which you are going to love!) and deciding how best to put Alima Pure out into the world.
Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every weekend of the summer already booked with weddings and graduations, or want to be known as the amazing gift giver in your circle, we've got you covered.
Our Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes like jojoba oil, mango seed oil, and carnauba wax so you can achieve a smooth, smudgy or smoky finish that lasts all day.
Aries - March 21 - April 19
Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness helps you re-center. With the Sun in Aries, birthday season is a time for articulating life goals to yourself and plotting new ways to go after them. Make extra time for reading, yoga, meditation, a walk in the woods--whatever takes you out of the ho-hum of your daily routine and into Big Picture mode.
Good brow days are the new good hair days, and the range of options for filling in and defining your brows is as diverse as our brows themselves. I asked some members of Team Alima to share their brow routines, favorite AP brow products, and general thoughts about their own brows. Here's what they said:
We love this wearable bronze smoky eye with a flush of color on the cheeks. It's easy to pull off and perfect for spring. Read on to get Kate's look with a few of our favorite items. Plus, with the Magnetic Eye Kit, you'll get 20% off three bronze smoky eye essentials this week.