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From the Chair: Our Favorite Fall Blush Shades

From the Chair: Our Favorite Fall Blush Shades

Our makeup artist, Hannah, is sharing her favorite fall Satin Matte Blushes for every undertone.

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4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color.

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Our Birthday Playlist

Our Birthday Playlist

To mark the end of our month-long birthday celebration, we have created a playlist for you to enjoy during these last few weeks of sweet summer. We hope you enjoy! 

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What's In Our Bags?

What's In Our Bags?

Ever since Mary Poppins pulled an armchair and a pair of boots out of her bag, the world has been curious about the secret treasures hidden inside handbags...

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Alima Pure Staff Favorites

Alima Pure Staff Favorites

To celebrate our month-long birthday celebration, we are giving you 15% off of every order. Use code CELEBRATE at checkout! Still deciding what to buy? We asked...

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A Birthday Message From Alima Pure

A Birthday Message From Alima Pure

We are thrilled to be celebrating 14 years in business. We use our birthday celebration a moment to gather as a team and talk about some of our...

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From the Chair: Mini Blending Brush

From the Chair: Mini Blending Brush

As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift after you receive it? Well, we're glad you asked.

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Ask an Artist: Natural Definition Mascara

Ask an Artist: Natural Definition Mascara

From today through Sunday, August 12th we are including a complimentary Natural Definition Mascara with all overs over $50+! We’re rounding up our most frequently asked mascara questions and putting them all here in one place. 

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Get the Look: Summer Nights

Get the Look: Summer Nights

Welcome our newest Highlighter, Rosegold. Back by popular demand, we are making it a permanent member of the Alima Pure family. Read on to get a Rosegold look fit for slow summer nights.

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Meet Sara Bedau: Our Brand Director

Meet Sara Bedau: Our Brand Director

Alima Pure is celebrating our 14th birthday! This month, we are celebrating all the things that make us Alima Pure. First up, we are so excited to share this interview with our brand director, Sara Bedau, who has been with Alima Pure for 12 years.

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Meet the Team: Grace

Meet the Team: Grace

If you've ever written an email to our Customer Care team or read the Alima Pure blog, then you've probably already met Grace. She is our team Content Strategist, and today she is stepping to the other side of the blog to answer a few questions.

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Retail Spotlight: Wren and Wild

Retail Spotlight: Wren and Wild

Not only is Wren & Wild able to offer a vast assortment of natural, environmentally sustainable, and cruelty-free beauty products, they also have a full-scale aerial yoga studio on premise. We were so excited to get the chance to chat with founder, Mandy Butera.

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