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Lightweight Summertime Foundation Coverage

Lightweight Summertime Foundation Coverage

Once we can string a few sunny days together, our makeup-related thoughts turn to lightweight, dewy coverage...

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Ingredient Spotlight: Clary Sage Water

Ingredient Spotlight: Clary Sage Water

What do our Liquid Silk Foundation, Smooth + Prime and Eye Primer all have in common? Clary sage water. It’s basically a magic liquid...

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Your Mother's Day Gift Guide

Your Mother's Day Gift Guide

We’ve put together several gift ideas for all the moms in your life, from the minimalists who love...

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Smooth + Prime: Tested and Reviewed

Smooth + Prime: Tested and Reviewed

Smooth + Prime is new to our collection, but it’s already become a key player in our starting lineup. It does exactly what it says...

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Link Love: Earth Day Edition

Link Love: Earth Day Edition

Earth Day ideas to get involved, plus wanderlust inspiration, celebrity ridiculousness, and projects to know more about...

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Adventures in Forest Conservation

Adventures in Forest Conservation

With over 80 miles of trails to be discovered within the city limits, Forest Park is one of Portland’s most beloved places...

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Retail Spotlight: Credo Beauty

Retail Spotlight: Credo Beauty

Credo Beauty carries a comprehensive and well-curated range of green beauty favorites from skincare and haircare to non-toxic deodorant and wellness teas...

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Under the Radar: Our Most Versatile Brushes

Under the Radar: Our Most Versatile Brushes

We’ve compiled a list of brushes that might not immediately come to mind when you think of your everyday staple brushes, but are so incredibly versatile...

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Swatched + Reviewed: Radiant Finishing Powder

Swatched + Reviewed: Radiant Finishing Powder



This setting powder/highlighter/bronzer/blush can be worn with the rest of your makeup, or totally solo...

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Our Go-To Spring Eye Pencil Colors

Our Go-To Spring Eye Pencil Colors

The time for spring color experiments is here, and if you’re curious about working more vibrant eye colors into your routine...

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Retail Partner Spotlight: Content Beauty & Wellbeing

Retail Partner Spotlight: Content Beauty & Wellbeing

We’ve been major fans of Imelda Burke and the Content Beauty & Wellbeing Boutique in London for a long time now... 

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Team Alima Pure Staff Picks

Team Alima Pure Staff Picks

Carson, our Customer Care Specialist, shares her current list of favorites, including her Alima Pure essentials...

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