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Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

You have 5 more days to shop our bi-annual Foundation Sale. If you're still on the fence, we are here to help you answer any lingering questions. Keep the great questions coming! We love getting mail!

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Corresponding Shades

Corresponding Shades

We're making it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great match in one of our foundations, we would love for you to use these charts to find your best match in our other formulas. 
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From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we are asked most frequently is, what undertone am I? 

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Our Foundation Formulas Explained

Our Foundation Formulas Explained

It's that time of year again! From July 9th through July 24th, our Semi-Annual Foundation Sale is back! Our Satin Matte Foundation, Liquid Silk Foundation, Pressed Foundation, Cream Concealer and all complexion refills are 20% off with code FACEFIRST.

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Meet the Team: Analise

Meet the Team: Analise

Between packing orders and boxing products, we were able to catch up with Analise, one of our fulfillment specialists. Below are some of Analise's Alima Pure product recs, summer plans, and thoughts on tiny horses.

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Primer Sale!

Primer Sale!

Summer days can mean runaway makeup. Not anymore! Our primers will help your makeup stay in place in the face of long days, humidity, and high temperatures. Starting today, July 2nd through Sunday, July 8th, our 3 unique primer formulas are 20% off with code PRIMETIME.

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Ask an Artist: All about Brows

Ask an Artist: All about Brows

We are so excited that all three of our Natural Definition Brow Pencils are back in stock, along with our new Spoolie. Brows are big right now, and we get all kinds of questions about what products to use. 

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Guest Blog: Anna with Alavita Nutrition

Guest Blog: Anna with Alavita Nutrition

Today we have a special guest: registered dietician and co-founder of Alavita, Anna Bohnengel is taking over the Alima Pure blog. Anna has tips, tricks, and even a sweet recipe to help you enhance your skin from the inside out with vitamin E.

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Our Natural Definition Brow Pencil in Blonde is Back!

Our Natural Definition Brow Pencil in Blonde is Back!

We are so happy to tell you that our little brow pencil band is back together again. Welcome back Blonde! To celebrate, today through Sunday, July 1st, our  Natural Definition Brow Pencil im Blonde and our newest tool, the Spoolie are 20% off with code BLONDE.

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On-The-Go Recipes

On-The-Go Recipes

Here in Portland, we are lucky enough to have a beach, a desert, and a mountain all within a few hours drive. This makes getting out of town our favorite summer weekend plan. But, we also love food. We're linking easy recipes to bring a bit of home-cooked goodness with you wherever your summer takes you.

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Summer Travel Essentials

Summer Travel Essentials

We're hoping to lighten up your suitcases with these 5 makeup essentials that will make packing for your summer trips easy breezy.

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Father's Day

Father's Day

We are so grateful to the fathers of the world. In honor of Father's Day this Sunday, June 17th, we're sharing some morsels of advice our fathers have given us over the years. Happy Father's Day!

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