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5 Gifts Under $50

5 Gifts Under $50

Here's a roundup of our favorite gifts available for under $50 to cover every beauty on your list. 
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Giving Spotlight: Luvable Dog Rescue

Giving Spotlight: Luvable Dog Rescue

Welcome to the third chapter of our Holiday Giving series! Through December 17th, we’ll be supporting Luvable Dog Rescue with a $5 donation for each Holiday Set purchased.
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Meet Gena, a Living Beauty

Meet Gena, a Living Beauty

With retreats, educational seminars, and even a dedicated Facebook group of women who are fighting cancer together, the Foundation for Living Beauty serves over 500 women around the United States.
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Plum + Gold: Our Day-to-Night Picks for Winter

Plum + Gold: Our Day-to-Night Picks for Winter

As the busy holiday social season approaches, we’re wearing a versatile day-to-night lineup of beauty favorites...
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Giving Spotlight: The Foundation for Living Beauty

Giving Spotlight: The Foundation for Living Beauty

Since 2005, the Foundation for Living Beauty has been providing support and empowerment to women cancer patients as they navigate one of the biggest challenges of their lives...

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Meet the Holiday Sets

Meet the Holiday Sets

Meet our 2017 Holiday Sets, and find out how we're giving them (or wearing them ourselves...)

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We're Planting a Tree with Every Order

We're Planting a Tree with Every Order

With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted.

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Get The Look: Smudgy, Lived-In Liner

Get The Look: Smudgy, Lived-In Liner

The smudged, lived-in eye look we’re rocking this fall is one of the easiest ways to make your eyes pop and make your whole look feel pulled together in just a few seconds.
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Introducing: The Liquid Foundation Brush

Introducing: The Liquid Foundation Brush

Our newest brush is designed for effortlessly natural Liquid Silk Foundation coverage...

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4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color...

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The September Edit

The September Edit

Get our favorite look for September: bold, smoky green eyes paired with a flushed peachy lip and cheek. 

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Your Labor Day Playlist

Your Labor Day Playlist

Set the mood for your end-of-summer adventures with our list of August jams...

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