Gift Guide: Alex Team Lead, Operations
Alex has been with Alima for over 5 years, and is the glue that holds our operation together. We love her because she is hilarious, brilliant, kno...
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Ingredient Spotlight: Avocado Oil
We know avocado is great on toast, but did you know it’s also great on your face? As a rich source of oleic fatty acid, avocado oil...
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The Essentials Edit
We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products ...
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Foundation Reviews
It's the last day to shop the Alima Pure Foundation Sale! We love our foundation formulas, but you don't have to take our word for it: read on for ...
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Find Your Match
From the Chair: Undertones
Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we a...
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Which Foundation Formula Is for You?
This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...
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Satin Matte Foundation: Ingredient Spotlight
Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation...
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Satin Matte Foundation + Our Favorite Companion Products
Finding the best foundation match for your skin is a total game changer...
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From The Chair
From the Chair: All About Undertones
With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your…
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Let’s Plant a Forest Together
We are making a commitment to contribute a quarter of a million - 250,000 - trees to our beautiful planet this year and would love your help...
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A Message From Our CEO
We’re living through a time like no other, facing the unknown together. As a super small, independently-owned company...
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1 Order = 5 Meals
What I will say is this: we love you all and are doing what we can to help support our local and global community...
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We're Planting a Tree with Every Order
With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted...
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Pressed Eyeshadow
From $24
Foundation Brush
$52