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Summer Travel Essentials

Summer Travel Essentials

We're hoping to lighten up your suitcases with these 5 makeup essentials that will make packing for your summer trips easy breezy.

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Father's Day

Father's Day

We are so grateful to the fathers of the world. In honor of Father's Day this Sunday, June 17th, we're sharing some morsels of advice our fathers have given us over the years. Happy Father's Day!

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Ask An Artist: Bronzer

Ask An Artist: Bronzer

Unsure of how to best apply a loose powder bronzer or what shade will look most natural for you? We are here to clear up any lingering questions.

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Retail Spotlight: Ivy Wild

Retail Spotlight: Ivy Wild

We had the chance to talk with Ivy Wild founder, Rachel Mulcahy, about skincare, self-care, podcasts and Postmates...

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5-Star Reviews

5-Star Reviews

 

Today we’re letting our customers do the talking by sharing some 5-star reviews of our most loved products.

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Our Summer Reading List

Our Summer Reading List

One of the many things we love about summer is how many places there are to read. We made a list of 5 books (some new, some old) that you'll want to read on the beach, in an airplane, on your porch, or maybe even on a lazy afternoon in an air-conditioned room.

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Ask An Artist: Blush

Ask An Artist: Blush

Our Blush Sale ends tonight and we wanted to address any lingering questions you may have! The following questions are emails our Makeup Artist, Hannah, has recently received from real customers.

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Your SPF Questions, Answered

Your SPF Questions, Answered

We receive lots of questions about SPF in our products and we thought it would be helpful to address some of the most common SPF questions we receive and offer some easy tricks and tips to make SPF under makeup look seamless.
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Alima Pure Blush Sale

Alima Pure Blush Sale

We have news that will make you blush: today through May 29th, our Satin Matte Blush and Luminous Shimmer Blush are 20% off!

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From the Chair: Riley Keough's Met Gala Look

From the Chair: Riley Keough's Met Gala Look

We were so happy that makeup artist, Mai Quynh, used exclusively Alima Pure products on Riley Keough at the 2018 Met Gala. We love the final look and the surprising product responsible for Riley's gorgeous deep lip.

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Our Natural Definition Brow Pencils are Back!

Our Natural Definition Brow Pencils are Back!

We are so excited to announce that our Natural Definition Brow Pencils are back in stock! We took our beloved brow pencils and made them even easier to use than before.

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We Got It From Our Mamas

We Got It From Our Mamas

In honor of Mother's Day, we asked our team to share something, big or small, that they have learned from the mothers in their lives.

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