Get the Look: Calypso

Get the Look: Calypso

This summer, strike that elusive balance between matte and dewy skin--it’s bright and glowing without being shiny or unnaturally flat. Get Ranga’s look which is all about fresh skin, groomed brows, and a pop of summer color.
Read more
Introducing: Pressed Eyeshadows

Introducing: Pressed Eyeshadows

Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They’ve got a rich, silky texture for mess-free blending and a weightless, creaseless, long-lasting finish. Pressed Eyeshadows are made with natural ingredients like avocado oil, jojoba oil, and rice powder to keep your skin smooth and moisturized, and they’re available in 10 all-new shades. (You'll probably want to brush up with a new AP Eye Edit Brush Set to make the most of these beautiful new colors.)

Read more
Things Our Mothers Taught Us

Things Our Mothers Taught Us

As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral makeup that her then-teenage daughter, Sara, would consider wearing. 12 years later, Sara is our Brand Director, and she and Kate spend their busy days developing the next Alima Pure products (which you are going to love!) and deciding how best to put Alima Pure out into the world.

Read more
Your Spring Gift Guide

Your Spring Gift Guide

Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every weekend of the summer already booked with weddings and graduations, or want to be known as the amazing gift giver in your circle, we've got you covered. 

Read more
May Horoscope + Product Pairing

May Horoscope + Product Pairing

As the Sun returns to Venus-ruled Taurus, indulge in something beautiful with your sign's monthly product pairing. Here's your monthly horoscope and Alima Pure product pairing...

 

 
Read more
The 5-Item Face Edit for Spring

The 5-Item Face Edit for Spring

We’ve compiled our greatest hits list of must-haves to keep in your handbag this spring. These five multitasking minimalist essentials are all you need to achieve a versatile range of fresh and simple looks. 

Read more
Get the Look: Alchemy

Get the Look: Alchemy

We're turning things to gold this spring with a golden-bronze wash of color across the lid, rich gold liner, and even an extra helping of glowing Highlighter to enliven the skin from those winter blues. Gold strikes the perfect balance between bold color and deep smoky shades, and you can play with it in unexpected places for a look that is equal parts soft and edgy.
Read more
Between The Lines: Natural Definition Eye Pencil 3 Ways

Between The Lines: Natural Definition Eye Pencil 3 Ways

Our Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes like jojoba oil, mango seed oil, and carnauba wax so you can achieve a smooth, smudgy or smoky finish that lasts all day.

Read more
Your April Horoscope + Product Pairing

Your April Horoscope + Product Pairing

Aries - March 21 - April 19 
Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness helps you re-center. With the Sun in Aries, birthday season is a time for articulating life goals to yourself and plotting new ways to go after them. Make extra time for reading, yoga, meditation, a walk in the woods--whatever takes you out of the ho-hum of your daily routine and into Big Picture mode.

Read more
Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Good brow days are the new good hair days, and the range of options for filling in and defining your brows is as diverse as our brows themselves. I asked some members of Team Alima to share their brow routines, favorite AP brow products, and general thoughts about their own brows. Here's what they said:

Read more
Get the Look: Magnetic

Get the Look: Magnetic

We love this wearable bronze smoky eye with a flush of color on the cheeks. It's easy to pull off and perfect for spring. Read on to get Kate's look with a few of our favorite items. Plus, with the Magnetic Eye Kit, you'll get 20% off three bronze smoky eye essentials this week. 

Read more
3 Wearable Ways to Rock Green Eyeshadow

3 Wearable Ways to Rock Green Eyeshadow

We thought some inspiration for pulling off green shadow would be good to keep in your back pocket this week--especially if you don’t want to be pinched! We love playing around with color and texture, so we selected three of our favorite green shades of deliciously silky mineral eyeshadow shades.  Read on for a few fresh twists on classic looks and bold ways to rock green...
Read more
183 results
Continue shopping
Your Order

You have no items in your cart