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Link Love: Earth Day Edition

Link Love: Earth Day Edition

Earth Day ideas to get involved, plus wanderlust inspiration, celebrity ridiculousness, and projects to know more about...

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Adventures in Forest Conservation

Adventures in Forest Conservation

With over 80 miles of trails to be discovered within the city limits, Forest Park is one of Portland’s most beloved places...

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Retail Spotlight: Credo Beauty

Retail Spotlight: Credo Beauty

Credo Beauty carries a comprehensive and well-curated range of green beauty favorites from skincare and haircare to non-toxic deodorant and wellness teas...

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Under the Radar: Our Most Versatile Brushes

Under the Radar: Our Most Versatile Brushes

We’ve compiled a list of brushes that might not immediately come to mind when you think of your everyday staple brushes, but are so incredibly versatile...

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Swatched + Reviewed: Radiant Finishing Powder

Swatched + Reviewed: Radiant Finishing Powder



This setting powder/highlighter/bronzer/blush can be worn with the rest of your makeup, or totally solo...

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Our Go-To Spring Eye Pencil Colors

Our Go-To Spring Eye Pencil Colors

The time for spring color experiments is here, and if you’re curious about working more vibrant eye colors into your routine...

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Retail Partner Spotlight: Content Beauty & Wellbeing

Retail Partner Spotlight: Content Beauty & Wellbeing

We’ve been major fans of Imelda Burke and the Content Beauty & Wellbeing Boutique in London for a long time now... 

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Team Alima Pure Staff Picks

Team Alima Pure Staff Picks

Carson, our Customer Care Specialist, shares her current list of favorites, including her Alima Pure essentials...

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5 Reasons to Love Bronzer

5 Reasons to Love Bronzer

We keep Bronzer close at hand, like a jar of extra beach vacation days that’s ready to immediately transform our complexions...

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Next Level Eyeshadow + Eye Primer Combinations

Next Level Eyeshadow + Eye Primer Combinations

Our new Eye Primer has quickly become one of our beauty routine staples. It instantly enhances the color payoff of your eye makeup, and ensures...

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Our Best-Selling Products & Why Customers Love Them

Our Best-Selling Products & Why Customers Love Them

We always like to know which products become your Holy Grail products--the ones you love to apply...

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Pairing Smooth + Prime with Your Favorite Foundation

Pairing Smooth + Prime with Your Favorite Foundation

Smooth + Prime prepares your complexion for seamless foundation coverage. It’s ideal for smoothing and mattifying your skin...

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