Let’s Plant a Forest Together

Alima Pure is committed to planting 250000 trees in 2020


On the 50th anniversary of Earth Day, it's more important than ever to show love to our environment. We are making a commitment to contribute a quarter of a million - 250,000 - trees to our beautiful planet this year and would love your help in doing so. This will work out to be about 5 trees for every order you place.

At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible. Whether it be reducing our carbon footprint through recycling at local facilities, manufacturing with energy-efficient processes, purchasing wind-powered electricity, or offsetting any remaining carbon emissions to remain carbon neutral.

Thanks to our loyal community of customers, we’re thrilled to be able to support organizations like those mentioned below.

Alima Pure is a b corp and a member of 1% for the planet

We’ve been a member of 1% for the Planet since our first year in business. As members, we donate 1% of our gross sales each year to environmental organizations.

We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.

Alima Pure is carbon neutral and runs on green energy

We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund.

We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.

Looking forward, we continually strive to do better, ever raising our high bar regarding sustainability, purity and safety of ingredients, and environmental impact. We were so excited to introduce our refillable compacts in 2015 and plan to continue building upon this story with the addition of new products and with the development of innovative new ways to make exciting products refillable.

To call out the elephant in the room, plastic has been a constant topic of discussion for our team for as long as I can remember and we are excited by some of the new options for packaging that are starting to emerge! 

 Alima Pure - natural color cosmetics, refillable compacts

Green beauty is still a new frontier and the available options are seemingly always improving. While we made the best decisions with what was available to us at the time we first unveiled our current packaging, the technology has improved and we are so excited to be able to do better, to have something that even more closely reflects our values as a brand (and as people). We’re not ready to share more at this time, but stay tuned for updates on that front!

We are an indie brand with a small team and limited budget, time, and staff to accomplish all of our many, many goals. We want to get all of these updates to you as soon as possible, and I will personally be working as hard as I can to make that happen. We promise to keep you looped in and to not rush the process by making any compromises to the high standards you have come to expect from us.

Thank you, truly from the bottom of my heart, for your support. We would not be doing this without you.

Let’s plant some trees!

With love,

Sara Bedau

VP of Brand + Culture