Natural Definition Mascara

347 reviews



Natural Definition Mascara is a richly-pigmented, high-performance mascara that defines and enhances lashes beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush. The rubber-bristled wand defines and separates so lashes stay clump-free.

Not tested on animals. Formulated without: nuts, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles.

Shelf life: 24 months before opening. 6 months after opening.

Made in the USA.

0.28 oz / 8 g

Shade Descriptions

Black – Inky black that adds drama and intensity to your lashes

Brown – Rich brown that emphasizes the color of your eyes


Aqua, Hydrolyzed Simmondsia Chinensis (Jojoba) Seed Esters, Lanolin Oil, Stearic Acid, Cera Alba (Beeswax), Euphorbia Cerifera (Candelilla) Wax, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Zea Mays (Corn) Propanediol, Sodium Hydroxide, Acrylates/Octylacrymide Copolymer, Ozokerite Wax, Glycerin, Panthenol (Provitamin B5), Biotinoyl Tripeptide-1, Copernicia Cerifera (Carnuaba) Wax, Glyceryl Caprylate, Glyceryl Undecylenate [+/- CI 77499 (Iron Oxide-Black)].

Customer Reviews
4.2 Based on 347 Reviews
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Elizabeth G.
United States United States
Long time user

Love this Mascara. Light and easy to apply. Lasts a long time. Cleans off easily. Thank you!

Kristin B.
United States United States
Simply perfect!

I love the look, easy to apply and doesn’t run!

United States United States
Natural Definition Mascara

I was excited to try this, however the product was very dry and practically unusable. I need to return it.

Lona C.
United States United States
Good mascara for everyday use

Good mascara for everyday use and a natural lash look.

Donna C.
Louisville, KY
Not so much

The best thing I can say about this mascara is that it does not irritate my eyes AT ALL. However, I hate the brush.....too hard and does not apply enough mascara. The mascara itself colors the few eyelashes I have but does nothing for volume or lengthening. I tried using a disposable mascara brush I had and that seemed to help a little but after several applications trying to add volume and length the mascara starting flaking. I so wanted to like this mascara because I love your powder makeup. Please reformulate this

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