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Alima Pure Blog / Find Your Match

Corresponding Shades

Corresponding Shades

We've made it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great match in one of our foundations, use these charts to find your best match in our other formulas...

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From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we are asked most frequently is, what undertone am I? 

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Our Foundation Formulas Explained

Our Foundation Formulas Explained

It's that time of year again! From July 9th through July 24th, our Semi-Annual Foundation Sale is back! Our Satin Matte Foundation, Liquid Silk Foundation, Pressed Foundation, Cream Concealer and all complexion refills are 20% off with code FACEFIRST.

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