Welcome Back Velvet Lipstick

Alima Pure Velvet Lipstick

We are so excited for you to meet our new, reimagined Velvet Lipsticks: Odessa, Olivia, Iris, and Lucy. We’ve spent years honing the formula, and we're so excited about this gorgeous blend of good-for-you ingredients that leave lips hydrated in richly-pigmented, semi-matte color.

When we first tested the lipsticks in the AP office, we all loved how much the formula felt like a comfortable lip balm but wears like your favorite lipstick. Our Velvet Lipstick is filled with lip-loving ingredients including bamboo extract, squalane, elderberry, and avocado oil which give the lipstick its moisturizing, comfortable feel.

But, the best part about lipstick is always the colors, and we can’t wait to introduce you to our 4 debut shades.

Odessa Velvet Lipstick

Odessa:  This petal pink color is perfect for a cheerful pop of color.
Alima Pure Velvet Lipstick Olivia
Olivia: The vibrant poppy red is a gorgeous true red shade.

Iris Velvet Lipstick

Iris: Your day-to-night shade. The warm, terracotta looks polished and bold. On some lips Iris wears as almost a bricky coral.
Lucy Velvet Lipstick
Lucy: The classic nude. This light peachy shade is for easy, everyday wear.


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