FREE LUXE AND MYTH PRESSED EYESHADOWS W/ ORDERS $70+
Introducing: Holiday Sets + Our Giving Program

Introducing: Holiday Sets + Our Giving Program

Alima Pure proudly supports Global Fund for Women’s efforts to make every woman and girl around the world safe, strong...

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Perfect Pairings: How to choose a makeup brush

Perfect Pairings: How to choose a makeup brush

Our brushes are the best tools for the job when it comes to achieving an even, smooth makeup application...

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Introducing: Natural Definition Brow Pencil

Introducing: Natural Definition Brow Pencil

Introducing our new Natural Definition Brow Pencil, you may easily define your natural shape with our three easy...

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Spotlight: Natural Definition Eye Pencils

Spotlight: Natural Definition Eye Pencils

One of our favorite things in a product is versatility. If you can do at least three different things with one item we're sold! And... 

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How To Find Your Pressed Foundation Shade
Find Your Match with Pressed Foundation

Find Your Match with Pressed Foundation

We've been blown away by the response to the release of our Pressed Foundation with Rosehip Antioxidant Complex...

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Our Makeover

Our Makeover

How can we improve the Alima Pure experience? This is the question we’ve asked ourselves every day since we opened our doors. Recently...

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Introducing: Pressed Foundation with Rosehip Antioxidant Complex

Introducing: Pressed Foundation with Rosehip Antioxidant Complex

We have created a lightweight pressed mineral foundation...
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Letter From The Founder

Letter From The Founder

Today is a special day for Alima Pure. For the last year we have been refining our vision and today we bring that new vision to you...
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Velvet Lipstick Refills: They’re Here!

Velvet Lipstick Refills: They’re Here!

You probably already know that our Velvet Lipstick is long lasting and highly pigmented, providing the perfect matte color...

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Mindfulness: A Practice

Mindfulness: A Practice

Last week I received a phone call from a friend who had just walked out of a disappointing yoga class, more frustrated than when she stepped onto her mat...

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Link Love: Blue Moon Edition

Link Love: Blue Moon Edition

A town in Mexico was united through community and artistic expression in the most inspiring demonstration of what happens when we work together, instead of against...

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