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Happy Black Friday!

Happy Black Friday!

We hope you are cozied up with some fuzzy slippers, something warm to sip on, and a plate of leftovers. Maybe you were up doorbusting...

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Giving Thanks + Black Friday Surprises

Giving Thanks + Black Friday Surprises

We are so thankful for a wonderful 2015 here at Alima! We hope you are celebrating all the blessings in your life today...

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The Ultimate Holiday Gift Guide

The Ultimate Holiday Gift Guide

With so many beautiful friends to shop for, how do you decide the perfect gift for each person? Here are three foolproof strategies...

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Introducing: Merlot + Slate

Introducing: Merlot + Slate

Just in time for the holidays, we’re adding two new Natural Definition Eye Pencil shades: Merlot and Slate. Merlot is a deep earthy plum, and Slate is a metallic gray...

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Introducing: Holiday Sets + Our Giving Program

Introducing: Holiday Sets + Our Giving Program

Alima Pure proudly supports Global Fund for Women’s efforts to make every woman and girl around the world safe, strong...

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Perfect Pairings: How to choose a makeup brush

Perfect Pairings: How to choose a makeup brush

Our brushes are the best tools for the job when it comes to achieving an even, smooth makeup application...

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Introducing: Natural Definition Brow Pencil

Introducing: Natural Definition Brow Pencil

Introducing our new Natural Definition Brow Pencil, you may easily define your natural shape with our three easy...

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Spotlight: Natural Definition Eye Pencils

Spotlight: Natural Definition Eye Pencils

One of our favorite things in a product is versatility. If you can do at least three different things with one item we're sold! And... 

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How To Find Your Pressed Foundation Shade
Find Your Match with Pressed Foundation

Find Your Match with Pressed Foundation

We've been blown away by the response to the release of our Pressed Foundation with Rosehip Antioxidant Complex...

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Our Makeover

Our Makeover

How can we improve the Alima Pure experience? This is the question we’ve asked ourselves every day since we opened our doors. Recently...

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Introducing: Pressed Foundation with Rosehip Antioxidant Complex

Introducing: Pressed Foundation with Rosehip Antioxidant Complex

We have created a lightweight pressed mineral foundation...
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