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Introducing Eye Primer

Introducing Eye Primer

Do you ever feel like your eye makeup has its own migratory pattern? Perhaps it heads South...

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Our Partnership with Global Fund for Women Continues

Our Partnership with Global Fund for Women Continues

In addition to the 1% of our gross sales that we donate to environmental organizations throughout the year, we’re proud to...

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The Holiday Gift Guide

The Holiday Gift Guide

Our Holiday Collection has your mom, your sister-in-law, and your squad covered. We also encourage you to splurge on a little something for yourself while you're at it...

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Get the Look: The Graphic Smoky Eye

Get the Look: The Graphic Smoky Eye

The Smoky Eye Set includes all the essentials for a metallic, graphic smoky eye. Here's how you can get Kate's look...

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Get the Look: The Soft Metallic Eye

Get the Look: The Soft Metallic Eye

One of our favorite Holiday Sets features a subtle, wearable metallic eye that polishes your look, brightens your eyes...
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Oh Hey, Holiday

Oh Hey, Holiday


Our 2016 Holiday Sets have arrived! This year, we have plenty of options for each person on your list and plenty you'll want to keep for yourself.

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Meet 4 New Pressed Eyeshadows

Meet 4 New Pressed Eyeshadows

This week, we’re so excited to introduce four new refillable shades of Pressed Eyeshadows. Made with the same creamy, blendable formula...

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3 Foundations = Infinite Ways to Wear Them

3 Foundations = Infinite Ways to Wear Them

We've been switching up our foundation routines to find the perfect balance for cold, rainy Portland weather. We're trying new combinations...

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Meet 6 New Shades of Pressed Foundation

Meet 6 New Shades of Pressed Foundation

Pressed Foundation with Rosehip Antioxidant Complex has six new shades—so there’s something for everyone...
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Our No-Brushes-Required Fall Edit

Our No-Brushes-Required Fall Edit

While we love our sleek, silken AP Brushes, sometimes it’s liberating to leave them behind...

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Ingredient Spotlight: Liquid Silk Foundation and Cream Concealer

Ingredient Spotlight: Liquid Silk Foundation and Cream Concealer

Meet all the key ingredients in our Liquid Silk Foundation...

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Application Tips for Liquid Silk Foundation and Cream Concealer

Application Tips for Liquid Silk Foundation and Cream Concealer

The great debate began when we first started testing Liquid Silk Foundation and Cream Concealer: what’s the best way to...

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