Ask An Artist: Your SPF Questions, Answered
We receive lots of questions about SPF in our products and we thought it would be helpful to address some of the most common SPF questions we recei...
Read moreAlima Pure is coming back. Stay tuned for updates.
We were so happy that makeup artist, Mai Quynh, used exclusively Alima Pure products on Riley Keough at the 2018 Met Gala. We love the final look a...
Read moreWe are so excited to announce that our Natural Definition Brow Pencils are back in stock! We took our beloved brow pencils and made them even easie...
Read moreIn honor of Mother's Day, we asked our team to share something, big or small, that they have learned from the mothers in their lives.
Read moreSpring is in full swing and you may start to notice a glow on your cheeks. How do you play up your fresh spring skin? We have tips and tricks for f...
Read moreThis Mother’s Day, we want to honor our incredible mothers, but also the people in our lives who embody the spirit of mothers; those who care for u...
Read moreOur Eye Primer provides a base layer for your eyeshadow and eyeliner to stick to. It keeps your makeup smooth, smudge-free and vibrant until you’re...
Read moreWe chatted with our Resident Makeup Artist, Hannah, about some of the most effective and surprising multitasking Alima Pure products...
Read moreTo reduce the amount of plastic we put into the world, our Pressed Foundation, Cream Concealer, and Pressed Eyeshadows are designed to be refilled...
Read moreThis Earth Month, we’re taking a look at a few books and poems that inspire us to go outside and appreciate the world at our fingertips. These six ...
Read moreWe are sending you into spring with a playlist that has something for everyone. It starts slow and sweet, builds up in the middle, and ends on a no...
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