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From the Alima Team

From the Alima Team

We are so grateful for your constancy, your commitment to green beauty, and your willingness to try new things with us. Your loyalty to Alima enables us to spend our days...

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The Ultimate Smoky Eye Tutorial

The Ultimate Smoky Eye Tutorial

What pairs best with The Ultimate Smoky Eye Set? Foolproof instructions, naturally! Whether you select the Black or Brown...

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Holiday Giving Program: Spotlight on #Determined Women
The Procrastinator’s Guide to Holiday Shopping

The Procrastinator’s Guide to Holiday Shopping

Feeling that seasonal time crunch to finish your holiday shopping? Enter the Ultimate Lipstick Set, the Ultimate Pencil Set...

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Staff Picks: Winter Favorites

Staff Picks: Winter Favorites

One of our many job requirements (aka perks) of working at Alima is testing out all our products and shades, so we’ve decided to share some of our collective wisdom. Several...

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Shop the Look: Office to Holiday Party in 5 Easy Steps

Shop the Look: Office to Holiday Party in 5 Easy Steps

December social schedules always seem to be bursting at the seams. While we love sharing in the weeknight festivities...

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Shop the Look: Bold Winter Lips

Shop the Look: Bold Winter Lips

Sweep on a light layer of Radiant Finishing Powder in Olympia. It’s a dewy sheen of warmth that looks beautiful over your...

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Our December Gift to You

Our December Gift to You

Giving Tuesday bookends a long weekend of eating, shopping, and holiday excitement with a focus on giving back. In the spirit of giving, here’s our gift to you... For each purchase you make...

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Happy Black Friday!

Happy Black Friday!

We hope you are cozied up with some fuzzy slippers, something warm to sip on, and a plate of leftovers. Maybe you were up doorbusting...

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Giving Thanks + Black Friday Surprises

Giving Thanks + Black Friday Surprises

We are so thankful for a wonderful 2015 here at Alima! We hope you are celebrating all the blessings in your life today...

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The Ultimate Holiday Gift Guide

The Ultimate Holiday Gift Guide

With so many beautiful friends to shop for, how do you decide the perfect gift for each person? Here are three foolproof strategies...

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Introducing: Merlot + Slate

Introducing: Merlot + Slate

Just in time for the holidays, we’re adding two new Natural Definition Eye Pencil shades: Merlot and Slate. Merlot is a deep earthy plum, and Slate is a metallic gray...

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