Free Shipping on Domestic Orders of $30+
Staff Picks: Winter Favorites

Staff Picks: Winter Favorites

One of our many job requirements (aka perks) of working at Alima is testing out all our products and shades, so we’ve decided to share some of our collective wisdom. Several...

Read more
Shop the Look: Office to Holiday Party in 5 Easy Steps

Shop the Look: Office to Holiday Party in 5 Easy Steps

December social schedules always seem to be bursting at the seams. While we love sharing in the weeknight festivities...

Read more
Shop the Look: Bold Winter Lips

Shop the Look: Bold Winter Lips

Sweep on a light layer of Radiant Finishing Powder in Olympia. It’s a dewy sheen of warmth that looks beautiful over your...

Read more
Our December Gift to You

Our December Gift to You

Giving Tuesday bookends a long weekend of eating, shopping, and holiday excitement with a focus on giving back. In the spirit of giving, here’s our gift to you... For each purchase you make...

Read more
Happy Black Friday!

Happy Black Friday!

We hope you are cozied up with some fuzzy slippers, something warm to sip on, and a plate of leftovers. Maybe you were up doorbusting...

Read more
Giving Thanks + Black Friday Surprises

Giving Thanks + Black Friday Surprises

We are so thankful for a wonderful 2015 here at Alima! We hope you are celebrating all the blessings in your life today...

Read more
The Ultimate Holiday Gift Guide

The Ultimate Holiday Gift Guide

With so many beautiful friends to shop for, how do you decide the perfect gift for each person? Here are three foolproof strategies...

Read more
Introducing: Merlot + Slate

Introducing: Merlot + Slate

Just in time for the holidays, we’re adding two new Natural Definition Eye Pencil shades: Merlot and Slate. Merlot is a deep earthy plum, and Slate is a metallic gray...

Read more
Introducing: Holiday Sets + Our Giving Program

Introducing: Holiday Sets + Our Giving Program

Alima Pure proudly supports Global Fund for Women’s efforts to make every woman and girl around the world safe, strong...

Read more
Perfect Pairings: How to choose a makeup brush

Perfect Pairings: How to choose a makeup brush

Our brushes are the best tools for the job when it comes to achieving an even, smooth makeup application...

Read more
Introducing: Natural Definition Brow Pencil

Introducing: Natural Definition Brow Pencil

Introducing our new Natural Definition Brow Pencil, you may easily define your natural shape with our three easy...

Read more
Spotlight: Natural Definition Eye Pencils

Spotlight: Natural Definition Eye Pencils

One of our favorite things in a product is versatility. If you can do at least three different things with one item we're sold! And... 

Read more
189 results
Continue shopping
Your Order

You have no items in your cart