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Your Spring Gift Guide

Your Spring Gift Guide

Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every weekend of the summer already booked...

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May Horoscope + Product Pairing

May Horoscope + Product Pairing

Taurus - April 20 - May 20 - Happy Birthday! The new moon on the 6th rekindles your connection to Venus, and you’ll be...

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The 5-Item Face Edit for Spring

The 5-Item Face Edit for Spring

We’ve compiled our greatest hits list of must-haves to keep in your handbag this spring. These five multitasking minimalist essentials are all you need to achieve a versatile range of fresh and simple looks...

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Get the Look: Alchemy

Get the Look: Alchemy

We're turning things to gold this spring with a golden-bronze wash of color across the lid, rich gold liner, and even an extra helping of glowing Highlighter to enliven the skin from those winter blues....

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Between The Lines: Natural Definition Eye Pencil 3 Ways

Between The Lines: Natural Definition Eye Pencil 3 Ways

Our Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes...

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Your April Horoscope + Product Pairing

Your April Horoscope + Product Pairing

Aries - March 21 - April 19 Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness...

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Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Good brow days are the new good hair days, and the range...

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Get the Look: Magnetic

Get the Look: Magnetic

We love this wearable bronze smoky eye with a flush of color on the cheeks. It's easy to pull off and perfect for spring. Read on to get Kate's look...

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3 Wearable Ways to Rock Green Eyeshadow

3 Wearable Ways to Rock Green Eyeshadow

We thought some inspiration for pulling off green shadow would be good to keep in your back pocket...
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Your March Horoscope + Product Pairing

Your March Horoscope + Product Pairing

Pisces (February 19-March 20): Happy Birthday, Pisces! A healthy dose of Venus visits mid-month and hangs around until early April...

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From the Chair: 3 Reasons to Love the Ultra-Fine Liner Brush
Get the Look: Romantic

Get the Look: Romantic

Right now, we're all about the subtle romantic flush of delicate pinks like Rose Quartz--a 2016 Pantone color of the year. For a dewy...

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