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Satin Matte Foundation: Ingredient Spotlight

Satin Matte Foundation: Ingredient Spotlight

Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation...

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Why Our Customers Love Satin Matte Foundation

Why Our Customers Love Satin Matte Foundation

Satin Matte Foundation is without a doubt our most popular product. Once you find your match, you’re set for life...

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Satin Matte Foundation + Our Favorite Companion Products
From the Chair: All About Undertones

From the Chair: All About Undertones

With 45 shades ofSatin Matte Foundationto choose from, knowing your undertone is the key to finding the best foundation match for your…

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Find Your Match: A Step-By-Step Guide

Find Your Match: A Step-By-Step Guide

We designed our Find Your Match Sets to make figuring out which shade of foundation is your best match a breeze, with everything needed to find...

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June Horoscope: Perfect Summer Pairings

June Horoscope: Perfect Summer Pairings

Gemini - May 21 - June 20 - Happy Birthday! No apologies this month, Gemini. The duality within you is put to the test. While you are eager to...

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Get the Look: Calypso

Get the Look: Calypso

This summer, strike that elusive balance between matte and dewy skin--it’s bright and glowing without being shiny or unnaturally flat. Get the look which is all about fresh skin, groomed brows, and a pop of summer color....

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Introducing: Pressed Eyeshadows

Introducing: Pressed Eyeshadows

Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They have a rich, silky texture for mess-free blending and a weightless...

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Things Our Mothers Taught Us

Things Our Mothers Taught Us

As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral makeup for her then-teenage daughter, Sara. 12 years later, Sara is our...

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Your Spring Gift Guide

Your Spring Gift Guide

Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every weekend of the summer already booked...

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May Horoscope + Product Pairing

May Horoscope + Product Pairing

Taurus - April 20 - May 20 - Happy Birthday! The new moon on the 6th rekindles your connection to Venus, and you’ll be...

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The 5-Item Face Edit for Spring

The 5-Item Face Edit for Spring

We’ve compiled our greatest hits list of must-haves to keep in your handbag this spring. These five multitasking minimalist essentials are all you need to achieve a versatile range of fresh and simple looks...

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