Alima Pure Blog

Corresponding Shades

Corresponding Shades

We've made it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great match in one of our foundations, use these charts to find your best match in our other formulas...

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Gifts Under $50

Gifts Under $50

Here's a roundup of our favorite gifts under $50 for all the beauties on your holiday list this year.
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Holiday Giving

Holiday Giving

We’re proud to be partnering with several organizations that support causes close to our hearts this holiday season...
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The 5 Item Fall Edit

The 5 Item Fall Edit

We’ve compiled our must-haves for your bag this fall. These five minimalist essentials are all you need to...
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From the Chair: Velvet Lipstick

From the Chair: Velvet Lipstick

Today we're chatting with our in-house Makeup Artist, Hannah, about all things Velvet Lipstick.
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Ask an Artist: Velvet Lipstick

Ask an Artist: Velvet Lipstick

Makeup Artist answers to all your Velvet Lipstick questions...
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Welcome Back Velvet Lipstick

Welcome Back Velvet Lipstick

We are so excited for you to meet our new, reimagined Velvet Lipsticks: Iris, Olivia, Odessa, and Lucy!
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Ask an Artist: All About Eyeshadow

Ask an Artist: All About Eyeshadow

We are offering 20% off our 4 eyeshadows formulas and Luminous Shimmer Eyeshadow, October 1st, through Sunday, October 7th...

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Why We Prime

Why We Prime

Primer is one of those puzzling products that occupy the space in the Venn diagram between makeup and skincare. While we love primer, we know that a lot of people skip this step. So why do we prime...

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From the Chair: Our Favorite Fall Blush Shades

From the Chair: Our Favorite Fall Blush Shades

Our makeup artist, Hannah, is sharing her favorite fall Satin Matte Blushes for every undertone.

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4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color.

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Our Birthday Playlist

Our Birthday Playlist

To mark the end of our month-long birthday celebration, we have created a playlist for you to enjoy during these last few weeks of sweet summer. We hope you enjoy! 

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