Alima Pure Blog

A Birthday Message From Alima Pure

A Birthday Message From Alima Pure

We are thrilled to be celebrating 14 years in business. We use our birthday celebration a moment to gather as a team and talk about some of our...

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From the Chair: Mini Blending Brush

From the Chair: Mini Blending Brush

As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift after you receive it? Well, we're glad you asked.

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Ask an Artist: Natural Definition Mascara

Ask an Artist: Natural Definition Mascara

From today through Sunday, August 12th we are including a complimentary Natural Definition Mascara with all overs over $50+! We’re rounding up our most frequently asked mascara questions and putting them all here in one place. 

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Get the Look: Summer Nights

Get the Look: Summer Nights

Welcome our newest Highlighter, Rosegold. Back by popular demand, we are making it a permanent member of the Alima Pure family. Read on to get a Rosegold look fit for slow summer nights.

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Meet Sara Bedau: Our Brand Director

Meet Sara Bedau: Our Brand Director

Alima Pure is celebrating our 14th birthday! This month, we are celebrating all the things that make us Alima Pure. First up, we are so excited to share this interview with our brand director, Sara Bedau, who has been with Alima Pure for 12 years.

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Meet the Team: Grace

Meet the Team: Grace

If you've ever written an email to our Customer Care team or read the Alima Pure blog, then you've probably already met Grace. She is our team Content Strategist, and today she is stepping to the other side of the blog to answer a few questions.

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Retail Spotlight: Wren and Wild

Retail Spotlight: Wren and Wild

Wren & Wild offers a vast assortment of natural, environmentally sustainable, and cruelty-free beauty products. We were so excited to get the chance to chat with founder, Mandy Butera...

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From the Chair: Hannah's Favorite Alima Pure Accessories

From the Chair: Hannah's Favorite Alima Pure Accessories

Now that you had a chance to stock up on foundation, we wanted to give you a chance to save on foundation's bestie, our brushes...

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Foundation Reviews

Foundation Reviews

It's the last day to shop the Alima Pure Foundation Sale! We love our foundation formulas, but you don't have to take our word for it: read on for reviews from real customers who saw results they loved.

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Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

You have 5 more days to shop our bi-annual Foundation Sale. If you're still on the fence, we are here to help you answer any lingering questions. Keep the great questions coming! We love getting mail!

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Corresponding Shades

Corresponding Shades

We've made it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great match in one of our foundations, use these charts to find your best match in our other formulas...

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From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we are asked most frequently is, what undertone am I? 

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