Ingredient Spotlight: Rosehip Oil
Our Pressed Foundation is infused with Rosehip Antioxidant Complex which soothes, protects, and revitalizes the skin. It is shown to be...
Read moreALIMA PURE IS CLOSED FOR BUSINESS. THANK YOU FOR 21 AMAZING YEARS OF SUPPORT!
Whether you choose Satin Matte for a natural flush, or you prefer a radiant glow from Luminous Shimmer you don’t need much because our mineral blu...
Read moreUnsure about undertones, shades, coverage, or how to apply? We got you.
Read moreWe've made it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great m...
Read moreHere's a roundup of our favorite gifts under $50 for all the beauties on your holiday list this year.
Read moreWe’re proud to be partnering with several organizations that support causes close to our hearts this holiday season...
Read moreWe’ve compiled our must-haves for your bag this fall. These five minimalist essentials are all you need to...
Read moreToday we're chatting with our in-house Makeup Artist, Hannah, about all things Velvet Lipstick.
Read moreMakeup Artist answers to all your Velvet Lipstick questions...
Read moreWe are so excited for you to meet our new, reimagined Velvet Lipsticks: Iris, Olivia, Odessa, and Lucy!
Read moreWe are offering 20% off our 4 eyeshadows formulas and Luminous Shimmer Eyeshadow, October 1st, through Sunday, October 7th...
Read morePrimer is one of those puzzling products that occupy the space in the Venn diagram between makeup and skincare. While we love primer, we know that ...
Read moreOur makeup artist, Hannah, is sharing her favorite fall Satin Matte Blushes for every undertone.
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