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3 Foundations = Infinite Ways to Wear Them

3 Foundations = Infinite Ways to Wear Them

We've been switching up our foundation routines to find the perfect balance for cold, rainy Portland weather. We're trying new combinations...

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Meet 6 New Shades of Pressed Foundation

Meet 6 New Shades of Pressed Foundation

Pressed Foundation with Rosehip Antioxidant Complex has six new shades—so there’s something for everyone...
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Our No-Brushes-Required Fall Edit

Our No-Brushes-Required Fall Edit

While we love our sleek, silken AP Brushes, sometimes it’s liberating to leave them behind...

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Ingredient Spotlight: Liquid Silk Foundation and Cream Concealer

Ingredient Spotlight: Liquid Silk Foundation and Cream Concealer

Meet all the key ingredients in our Liquid Silk Foundation...

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Application Tips for Liquid Silk Foundation and Cream Concealer

Application Tips for Liquid Silk Foundation and Cream Concealer

The great debate began when we first started testing Liquid Silk Foundation and Cream Concealer: what’s the best way to...

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Choosing a Foundation Formula for Your Skin

Choosing a Foundation Formula for Your Skin


Our new Liquid Silk Foundation and Cream Concealer both come in 10 shades that are perfectly paired together for easy matching...

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Introducing Liquid Silk Foundation + Cream Concealer

Introducing Liquid Silk Foundation + Cream Concealer

Our first liquid formula is finally here! Liquid Silk Foundation is designed to give your skin a boost...

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Bare Minimum: The Heatwave Day to Night Edit

Bare Minimum: The Heatwave Day to Night Edit

With the latest Portland heat wave, we’ve been attempting to savor summer as much possible while keeping our looks...
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Playlist: Like a Dream

Playlist: Like a Dream

With this latest August heat wave, we've been all about flowy, glowy, dreamy looks and sounds that pair with softly-incandescent...

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Your Guide to Glowing Skin

Your Guide to Glowing Skin

To help you tap into dewy summer skin, we’re sharing our four favorite products to get your glow on...

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A Birthday Message

A Birthday Message

This August, we’re celebrating Alima Pure’s 12th year in business. We’ve been looking through old Alima Pure images, packaging, and products...

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5 Reasons We Love Lip Tint

5 Reasons We Love Lip Tint

Our Lip Tints have a balmy formula with sheer, buildable color. They're made with natural oils and waxes, and...

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