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Find Your Match: A Step-By-Step Guide

Find Your Match: A Step-By-Step Guide

We designed our Find Your Match Sets to make figuring out which shade of foundation is your best match a breeze, with everything needed to find...

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June Horoscope: Perfect Summer Pairings

June Horoscope: Perfect Summer Pairings

Gemini - May 21 - June 20 - Happy Birthday! No apologies this month, Gemini. The duality within you is put to the test. While you are eager to...

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Get the Look: Calypso

Get the Look: Calypso

This summer, strike that elusive balance between matte and dewy skin--it’s bright and glowing without being shiny or unnaturally flat. Get the look which is all about fresh skin, groomed brows, and a pop of summer color....

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Introducing: Pressed Eyeshadows

Introducing: Pressed Eyeshadows

Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They have a rich, silky texture for mess-free blending and a weightless...

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Things Our Mothers Taught Us

Things Our Mothers Taught Us

As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral makeup for her then-teenage daughter, Sara. 12 years later, Sara is our...

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Your Spring Gift Guide

Your Spring Gift Guide

Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every weekend of the summer already booked...

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May Horoscope + Product Pairing

May Horoscope + Product Pairing

Taurus - April 20 - May 20 - Happy Birthday! The new moon on the 6th rekindles your connection to Venus, and you’ll be...

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The 5-Item Face Edit for Spring

The 5-Item Face Edit for Spring

We’ve compiled our greatest hits list of must-haves to keep in your handbag this spring. These five multitasking minimalist essentials are all you need to achieve a versatile range of fresh and simple looks...

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Get the Look: Alchemy

Get the Look: Alchemy

We're turning things to gold this spring with a golden-bronze wash of color across the lid, rich gold liner, and even an extra helping of glowing Highlighter to enliven the skin from those winter blues....

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Between The Lines: Natural Definition Eye Pencil 3 Ways

Between The Lines: Natural Definition Eye Pencil 3 Ways

Our Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes...

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Your April Horoscope + Product Pairing

Your April Horoscope + Product Pairing

Aries - March 21 - April 19 Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness...

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Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Good brow days are the new good hair days, and the range...

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