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Satin Matte Foundation
4 pure ingredients. 45 shades.
Refillable Makeup
Reduce. Reuse. Refill.
Let’s Plant a Forest Together
We're planting 250,000 trees this year.
Black Lives Matter - Silence is not an option

The Time for Action is Now

Though we have resumed sales on our website, our action has not stopped. We have donated our projected sales from the week we were closed to support Black Visions Collective and National Bailout.

In addition, we will be donating 10% of sales for the month of June to NAACP Legal Defence Fund and The Loveland Foundation

Thank you. We love you.


Alima Pure Satin Matte Foundation
Antique Rose
Natural Definition Eye Pencil | Alima Pure Mineral Makeup
Foundation Brush

Pure Ingredients

Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.

Let’s Plant a Forest Together

Let’s Plant a Forest Together

We are making a commitment to contribute a quarter of a million - 250,000 - trees to our beautiful planet this year and would love your help...

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A Message From Our CEO

A Message From Our CEO

We’re living through a time like no other, facing the unknown together. As a super small, independently-owned company...

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1 Order = 5 Meals

1 Order = 5 Meals

What I will say is this: we love you all and are doing what we can to help support our local and global community...
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