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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
From the Chair: 3 Cream Concealer Application Tips

From the Chair: 3 Cream Concealer Application Tips

Our top three Cream Concealer application tips for comfortable discreet coverage that brightens and balances...

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Get the Look: Heatwave Dew

Get the Look: Heatwave Dew

If it’s as hot where you are as it is where we are, we hope you’ve found a lonely swimming hole beside which you are casually lounging...

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Introducing Lip Tints in Poppy + Peony

Introducing Lip Tints in Poppy + Peony

Our two newest Lip Tint shades are bright summer colors that leave your lips and cheeks with a fresh, dewy flush of color...

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