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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
5 Gifts Under $50

5 Gifts Under $50

Here's a roundup of our favorite gifts available for under $50 to cover every beauty on your list. 
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Giving Spotlight: Luvable Dog Rescue

Giving Spotlight: Luvable Dog Rescue

Welcome to the third chapter of our Holiday Giving series! Through December 17th, we’ll be supporting Luvable Dog Rescue with a $5 donation for each Holiday Set purchased.
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Meet Gena, a Living Beauty

Meet Gena, a Living Beauty

With retreats, educational seminars, and even a dedicated Facebook group of women who are fighting cancer together, the Foundation for Living Beauty serves over 500 women around the United States.
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