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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Get the Look: Heatwave Dew

Get the Look: Heatwave Dew

If it’s as hot where you are as it is where we are, we hope you’ve found a lonely swimming hole beside which you are casually lounging...

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Introducing Lip Tints in Poppy + Peony

Introducing Lip Tints in Poppy + Peony

Our two newest Lip Tint shades are bright summer colors that leave your lips and cheeks with a fresh, dewy flush of color...

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Our Top 3 Cream Concealer Application Tips

Our Top 3 Cream Concealer Application Tips

Our makeup artist shares three of her favorite tips for making the most of your Cream Concealer. It wears beautifully over Smooth + Prime, and under Satin Matte Foundation...

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