Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They’ve got a rich, silky texture for mess-free blending and a weightless, creaseless, long-lasting finish. Pressed Eyeshadows are made with natural ingredients like avocado oil, jojoba oil, and rice powder to keep your skin smooth and moisturized, and they’re available in 10 all-new shades. (You'll probably want to brush up with a new AP Eye Edit Brush Set to make the most of these beautiful new colors.)
As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral makeup that her then-teenage daughter, Sara, would consider wearing. 12 years later, Sara is our Brand Director, and she and Kate spend their busy days developing the next Alima Pure products (which you are going to love!) and deciding how best to put Alima Pure out into the world.