"Portland, Oregon-based Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. Its ingredient transparency is incredibly refreshing — the brand keeps a glossary on its site of what it uses and why[.]"
"Alima Pure is the best choice if you’d prefer not to know you’re wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face. "
"Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. [...] you'll want to wear this lipstick every single day."
"The brand boasts a "less is more" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of Satin Matte Foundation, which happens to be their best-selling product."
"Meet the holy grail of powder foundations, which comes in 45 shades of clean, mineral coverage. To find your perfect shade, try their Find Your Match sampler set (which comes with a discount for your full-sized match). This pigmented, loose powder pick is so good it could convert even the most loyal liquid foundation-lovers."