Velvet Lipstick
Rich Color. Clean Ingredients.
Beige 3
Pressed Foundation with Rosehip Antioxidant Complex
Cream Concealer
Sand
Concealer
$15.00
Antique Rose
Mauna Loa
Bronzer
$24.00
Welcome To The Alima Pure Website

Welcome

Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.

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Blush Sale

Blush Sale

We have good news: this week through May 5th, 2019 our Loose Mineral Blush is 20% off.

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Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

Unsure about undertones, shades, coverage, or how to apply? We got you.

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Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

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