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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Lightweight Summertime Foundation Coverage

Lightweight Summertime Foundation Coverage

Once we can string a few sunny days together, our makeup-related thoughts turn to lightweight, dewy coverage...

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Ingredient Spotlight: Clary Sage Water

Ingredient Spotlight: Clary Sage Water

What do our Liquid Silk Foundation, Smooth + Prime and Eye Primer all have in common? Clary sage water. It’s basically a magic liquid...

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Your Mother's Day Gift Guide

Your Mother's Day Gift Guide

We’ve put together several gift ideas for all the moms in your life, from the minimalists who love...

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