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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our natural cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Why We Prime

Why We Prime

Primer is one of those puzzling products that occupy the space in the Venn diagram between makeup and skincare. While we love primer, we know that a lot of people skip this step. So why do we prime...

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From the Chair: Our Favorite Fall Blush Shades

From the Chair: Our Favorite Fall Blush Shades

Our makeup artist, Hannah, is sharing her favorite fall Satin Matte Blushes for every undertone.

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4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color.

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