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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Your SPF Questions, Answered

Your SPF Questions, Answered

We get a ton of questions about SPF in our products, and we're happy about it because this means you're being diligent about your skin.  We thought it would be helpful to address some of the most common SPF questions we receive and offer some easy tricks and tips to make SPF under makeup look seamless.
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Alima Pure Blush Sale

Alima Pure Blush Sale

We have news that will make you blush: today through May 29th, our Satin Matte Blush and Luminous Shimmer Blush are 20% off!

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From the Chair: Riley Keough's Met Gala Look

From the Chair: Riley Keough's Met Gala Look

We were so happy that makeup artist, Mai Quynh, used exclusively Alima Pure products on Riley Keough at the 2018 Met Gala. We love the final look and the surprising product responsible for Riley's gorgeous deep lip.

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