Velvet Lipstick
Rich Color. Clean Ingredients.
Beige 3
Pressed Foundation with Rosehip Antioxidant Complex
Cream Concealer
Antique Rose
Mauna Loa
Welcome To The Alima Pure Website


Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.

Blush Sale

Blush Sale

We have good news: this week through May 5th, 2019 our Loose Mineral Blush is 20% off.

Read more
Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

Unsure about undertones, shades, coverage, or how to apply? We got you.

Read more
Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

Read more
Left Continue shopping
Your Order

You have no items in your cart