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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our natural cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
From the Chair: Mini Blending Brush

From the Chair: Mini Blending Brush

As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift after you receive it? Well, we're glad you asked.
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Ask an Artist: Natural Definition Mascara

Ask an Artist: Natural Definition Mascara

From today through Sunday, August 12th we are including a complimentary Natural Definition Mascara with all overs over $50+! We’re rounding up our most frequently asked mascara questions and putting them all here in one place.  

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Get the Look: Summer Nights

Get the Look: Summer Nights

Welcome our newest Highlighter, Rosegold. Back by popular demand, we are making it a permanent member of the Alima Pure family. Read on to get a Rosegold look fit for slow summer nights.

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