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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Get The Look: Smudgy, Lived-In Liner

Get The Look: Smudgy, Lived-In Liner

The smudged, lived-in eye look we’re rocking this fall is one of the easiest ways to make your eyes pop and make your whole look feel pulled together in just a few seconds.
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Introducing: The Liquid Foundation Brush

Introducing: The Liquid Foundation Brush

Our newest brush is designed for effortlessly natural Liquid Silk Foundation coverage...

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4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color...

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