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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Our Go-To Summer Eyeshadow Looks

Our Go-To Summer Eyeshadow Looks

With a few shades of Pressed Eyeshadow and Eye Primer, you can create plenty of looks that are equally interesting and flattering. These are our go-to summer eye makeup looks...

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3-Step Summer Skin

3-Step Summer Skin

The key to owning no-makeup makeup in the summertime is to emphasize balance. Combining a primer...

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Long Weekend Jams

Long Weekend Jams

Headed off for a weekend getaway? Whether you’re spending your three-day weekend poolside, mountain-top...

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