1 ORDER = 1 TREE (planted with One Tree Planted)

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Meet the Holiday Sets

Meet the Holiday Sets

Meet our 2017 Holiday Sets, and find out how we're giving them (or wearing them ourselves...)

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We're Planting a Tree with Every Order

We're Planting a Tree with Every Order

With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted.

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Get The Look: Smudgy, Lived-In Liner

Get The Look: Smudgy, Lived-In Liner

The smudged, lived-in eye look we’re rocking this fall is one of the easiest ways to make your eyes pop and make your whole look feel pulled together in just a few seconds.
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