15% off 15th birthday SALE with the code: SWEET15
This month we are celebrating 15 years as Alima Pure with a 15% off sale for 15 days! With the code: SWEET15
Beige 3
Cream Concealer
The Essentials: Brow Kit
Alima Pure Natural Makeup - Welcome


Alima Pure is a natural cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, our products are designed for everyone.

Kate O’Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher.

As a woman owned and run company, empowering and connecting with women has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are.

Our cosmetics are luxurious, high-performance, and made using clean ingredients. We seek to redefine makeup as an empowering tool of self- expression through our extensive range of foundation shades. Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.


Giving Back

We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. That means that 1% of your order goes to support causes that support our planet.

We are celebrating 10 years of being carbon neutral, by offsetting 100% of our carbon emissions through Carbon Fund. To commemorate our 10 year anniversary, Carbon Fund is planting 100 trees!

We are excited to be enrolled in a Green Source Renewable Power Program, deriving our electricity from renewable sources (think: Solar, Wind, Biomass, Hydro, and Geothermal).

We are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit, and planet.

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