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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
4 Ways to Extend Your Summer Glow

4 Ways to Extend Your Summer Glow

Depending on your skin type, skin tone, preferred level of dewiness, we’ve got several options to help you maintain your summer color...

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The September Edit

The September Edit

Get our favorite look for September: bold, smoky green eyes paired with a flushed peachy lip and cheek. 

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Your Labor Day Playlist

Your Labor Day Playlist

Set the mood for your end-of-summer adventures with our list of August jams...

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