20% off foundation sale with the code: FRESHFACED

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
The Winter Edit

The Winter Edit

Dear east coast friends: congratulations on surviving the Bomb Cyclone! We know your winter skin is probably eager for moisture...

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Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

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Giving Spotlight: Water.org

Giving Spotlight: Water.org

As the global water crisis continues to leave over 800 million people without safe water, Water.org is making safe water access affordable and feasible for millions of families. We’re donating $5 to Water.org for each Holiday Set sold through January 14th.

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