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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Our Top 3 Cream Concealer Application Tips

Our Top 3 Cream Concealer Application Tips

Our makeup artist shares three of her favorite tips for making the most of your Cream Concealer. It wears beautifully over Smooth + Prime, and under Satin Matte Foundation...

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Our Best Foundation-Related Advice

Our Best Foundation-Related Advice

We've raided our archives and compiled a list of our top 10 blogs filled with foundation-related advice...

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Quiz: Which foundation formula is right for your skin?

Quiz: Which foundation formula is right for your skin?

We love to mix and match all our various foundation formulas--but here's what we're really thinking about when deciding between formulas. Take the quiz...

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