Alima Pure Mineral Makeup | All Natural Makeup, Pure Natural Cosmetics
Cream Highlighter in a refillable compact.

Giving Back

We are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit, and planet.

We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.

We are celebrating 10 years of being carbon neutral, by offsetting 100% of our carbon emissions through Carbon Fund. To commemorate our 10 year anniversary, Carbon Fund planted 100 trees.

We are enrolled in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.

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Beige 3
Antique Rose
Natural Definition Eye Pencil | Alima Pure Mineral Makeup
Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

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Satin Matte Foundation: Ingredient Spotlight

Satin Matte Foundation: Ingredient Spotlight

Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation...

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From the Chair: All About Undertones

From the Chair: All About Undertones

With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your…

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