Velvet Lipstick
Rich Color. Clean Ingredients.
Beige 3
Antique Rose
Sand
Concealer
$15.00
Hanae
Mauna Loa
Bronzer
$24.00
Luna
Highlighter
$24.00
Alima Pure Natural Makeup - Welcome

Welcome

Our cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.

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Our Fall Favorites

Our Fall Favorites

Whether you like natural looks or bold styles, our fall favorites are sure to help you ease into the new season.

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Loose Mineral Blush

Loose Mineral Blush

Whether you choose Satin Matte for a natural flush, or you prefer a radiant glow from Luminous Shimmer you don’t need much because our mineral blush is so richly pigmented.

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Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

Unsure about undertones, shades, coverage, or how to apply? We got you.

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