Free shipping on all U.S. orders

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our natural cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we are asked most frequently is, what undertone am I? Fortunately, we have our in-house makeup artist, Hannah, to answer all your undertone questions.

Read more
Our Foundation Formulas Explained

Our Foundation Formulas Explained

It's that time of year again! From July 9th through July 24th, our Semi-Annual Foundation Sale is back! Our Satin Matte Foundation, Liquid Silk Foundation, Pressed Foundation, Cream Concealer and all complexion refills are 20% off with code FACEFIRST.

Read more
Meet the Team: Analise

Meet the Team: Analise

Between packing orders and boxing products, we were able to catch up with Analise, one of our fulfillment specialists. Below are some of Analise's Alima Pure product recs, summer plans, and thoughts on tiny horses.

Read more
Continue shopping
Your Order

You have no items in your cart