Free shipping on all U.S. orders

Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our natural cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

You have 5 more days to shop our bi-annual Foundation Sale. If you're still on the fence, we are here to help you answer any lingering questions. Keep the great questions coming! We love getting mail!

Read more
Corresponding Shades

Corresponding Shades

We're making it easy for you to see how the shades of our 3 foundation formulas (and Cream Concealer) correspond. If you already have found a great match in one of our foundations, we would love for you to use these charts to find your best match in our other formulas. 
Read more
From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we are asked most frequently is, what undertone am I? 

Read more
Continue shopping
Your Order

You have no items in your cart