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Alima Pure cosmetics are crafted from minimal ingredients for maximum impact.

Designed for the modern woman, our natural cosmetics are luxurious, high-performance, and made from pure, natural ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. We believe that your makeup should be able to do many things at once, just like you.
A Birthday Message From Alima Pure

A Birthday Message From Alima Pure

We are thrilled and humbled to be celebrating 14 years in business. We use our birthday celebration a moment to gather as a team and talk about some of our most memorable volunteer experiences through the years.

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From the Chair: Mini Blending Brush

From the Chair: Mini Blending Brush

As the third week of our birthday kicks off, we are including a free Mini Blending Brush in all orders $50+. But what do you do with this gift after you receive it? Well, we're glad you asked.

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Ask an Artist: Natural Definition Mascara

Ask an Artist: Natural Definition Mascara

From today through Sunday, August 12th we are including a complimentary Natural Definition Mascara with all overs over $50+! We’re rounding up our most frequently asked mascara questions and putting them all here in one place. 

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