Ask an Artist: All About Eyeshadow

Alima Pure Pressed Eyeshadow

We are so excited to bring on bold eye looks for fall! From today, October 1st, through Sunday, October 7th, we are giving you 20% off our Luminous Shimmer Eyeshadow, Satin Matte Eyeshadow, Pearluster Eyeshadow, Luminous Shimmer Eyeliner, and Pressed Eyeshadow (plus refills). All you need to do is enter code SALETIME at checkout!

To answer any questions you may have, below are some of our most frequently asked eye questions with answers from our makeup artist. You are always welcome to email with any questions or for help finding your best shades; we love to hear from you!


Alima Pure Pearluster Eyeshadow

What are the differences between your Luminous Shimmer Eyeshadow and your Pearluster Eyeshadow?

Artist Answer: Great question! Our Luminous Shimmer Eyeshadow is a rich loose mineral eyeshadow that gives your eyes a glowy light-catching sparkle. You can use it dry for a more subtle finish or apply with a damp brush for a metallic finish. Our Pearluster Eyeshadow is also a loose mineral powder. It has a silky feel and soft luminosity to it, almost like the texture of crushed velvet, and it can also be worn wet or dry. 


How do I use your Luminous Shimmer Eyeliner?       


Artist Answer: Our Luminous Shimmer Eyeliner lines your eyes with a vibrant, light-reflecting shimmer. We love that with a powder you have total control over how thin or thick you make your liner. We like to recommend tapping a bit of the Luminous Shimmer Eyeliner into the lid of your jar, then using our Ultra Fine Liner brush to pick up a bit of powder. It can be applied dry, or you can lightly mist your brush once the powder is picked up for a bold and vibrant finish. Once the color is on the lash-line, you can smudge it with a dry brush if you like a more subtle diffused line.


Alima Pure Pressed Eyeshadow Isla


My friend told me that she loves using your Pressed Eyeshadow as a highlighter. Do you recommend this? What colors work well?


Artist Answer: We have a great range of pearly nudes for every skin tone, which means our Pressed Eyeshadows make great highlighters too. Try Isla for fair to medium neutral skin tones, Gamine for fair to medium, cool skin, or Luxe for medium to deep skin tones. 


Alima Pure Precision Angle Brush 

 I'm curious about using Satin Matte Eyeshadow as a brow powder. How do I apply it and with which brush?  What color is the most natural?


 Artist Answer: Some people shy away from eyebrow powder, but it's really simple to use once you get the hang of it. We suggest brushing your brows first with the Spoolie. Then tap a small amount of Satin Matte Eyeshadow into the lid of your jar, and using the Precision Angle Brush lightly apply the powder in upward strokes. If you have very dark brows, we suggest using our Satin Matte Eyeshadow in Raven or Java. Brows that are a medium brown or reddish color pair well with Satin Matte Eyeshadow in Espresso or Mahogany. Blondes will find a great match in Ash.

Alima Pure Satin Matte Eyeshadow Auburn


I like a soft matte eyeliner and I want to avoid black. What shade of your Satin Matte Eyeshadow do you recommend that I use as a liner?

Artist Answer: Our Satin Matte Eyeshadow in Auburn is an AP staff fave! It's a terracotta brown shade that looks beautiful and soft on all skin tones. 


Learn more about each of our 4 eyeshadow formulas here.