Soft Focus Brush

3 reviews


Featuring velvety duo-fiber bristles, the Soft Focus brush is the essential tool for sheer application and diffused color blending. It pairs perfectly with any of our loose powder face or cheek products.

Made with 100% cruelty-free Taklon synthetic bristles. Duo-color fibers for precision product application and blending. Sturdy sleek black handles for a comfortable, stabilizing grip. Each brush comes packaged in a box crafted from 100% post-consumer recycled paper and printed with eco-friendly soy-based ink.

Measures: 6" with 1.5" bristles.

Made in China.

Care Instructions

1. Dampen bristles with warm water and lather gently with mild soap or shampoo. Angle the bristles downward to avoid getting water inside the handle.

2. Rinse under warm running water until the water runs clear and soap is thoroughly removed.

3. Blot the brush well with a dry cloth and gently reshape.

4. Lay your brush flat, and allow it to air-dry completely before using.

Please never soak your brushes and make sure to protect your brushes from heat sources such as hair dryers, which may damage the bristles. They are synthetic and sensitive to heat.

Customer Reviews
4.0 Based on 3 Reviews
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Lisa H.
United States
Not so soft

This is the 3rd Alima Pure brush that I have purchased, but I returned it. The brush seems to be made from a different material and didn’t feel as soft as my other 2 brushes. I already have a less expensive powder brush and was only purchasing this because I wanted that softer feel my other Alima brushes have. They don’t sell the old style anymore. I didn’t use the brush so cannot comment on its function.

United States
Love the brush

Perfect for someone who is heavy handed like me. I use this for highlighting (I have 2 of these brushes heh heh) blush, bronzer, and/or mineral foundation.

Simona ..
United States
Same as Kitten Brush

This beautiful update is very similar, if not the same as the previously sold Kitten Brush. I returned the Soft Focus, because I have the Kitten Brush. Works nicely for a light dusting of highlighter b

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