From the Chair: Velvet Lipstick

Alima Pure Velvet Lipstick Swatches

Today we're chatting with our in-house Makeup Artist, Hannah, about all things Velvet Lipstick. Read on to learn about her favorite shades, standout ingredients, application tips, and more.

Is this Velvet Lipstick different from the previous formula?

Hannah: This formula is completely new! While we loved our original formula, as did our customers, we felt we could do better. Over the last few years, we have worked to perfect our Velvet Lipstick formula to improve the shade range, texture, and hydration for longer-lasting, incredibly comfortable wear.

Do you have a go-to shade for everyday wear?

Hannah: That is such a hard question...probably Iris. It’s the shade I wear the most, but honestly, it depends on what I’m feeling or want to express that day.

Alima Pure Velvet Lipstick Olivia

Which shade is your fave for a night out?

Hannah: Olivia is my dream red! It is bold, and a touch warmer than your classic red. It commands attention.

What makes this lipstick feel hydrating?

Hannah: The texture is so lightweight and feels almost like a lip balm. We packed this formula with skin nourishing ingredients. The three standouts for me are the squalane, avocado oil, and sea buckthorn oil. These rich oils soften and protect the skin.

What does semi-matte mean?

Hannah: I think of semi-matte as being a natural looking matte. No shimmer or shine, just that desirable matte finish without looking (or feeling) heavy or dry.

Any application tips?

Hannah: Straight from the bullet always works. If I want a sheer stain of color I will pat it on with a finger, or if I want a really precise application I will use apply Velvet Lipstick with our Ultra-Fine Liner Brush.


Read next: Ask An Artist: Velvet Lipstick