Our Eye Primer is Back!

Alima Pure Natural Eye shadow Primer

Our Eye Primer is back!  If you ever feel like your eye makeup settles under your eyes or just disappears on you completely by midday, then our Eye Primer is for you.

What is Eye Primer? It provides a smooth base for your eyeshadow and eyeliner to stick to. Eye Primer keeps your makeup smudge-free and vibrant until you’re ready to remove it. And it's vegan, gluten-free, and fragrance-free.

The formula itself has not changed, but we listened to customer feedback (thank you!) and we've introduced a few small tweaks to make our Eye Primer even better than before. 

  • We reshaped the tube and reduced the size of the opening for more precise dispensation. You only need to use a teeny amount each time, and this adjustment means less wasted product.
  • The Eye Primer tube itself is 3 ounces smaller than it was previously. It is now 7 ounces, which ensures that the product stays fresh 'til the last drop.
  • We reduced the price from $26 to $20 to reflect the slight decrease in size.