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Introducing Tides

Introducing Tides

Summer is here and with it comes our newest collection inspired by the vibrant oceanic life which calls on the iridescent shades of the surf, sand, and sea.

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Eyeshadows for Brown Eyes

Eyeshadows for Brown Eyes

Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades...

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Link Love

Link Love

The President isn’t the only thing gracing Oregon this week… the sun has been, too.  It has us itching for the weekend, which will mark the start of one of our staffer’s quest to complete...

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Retailer Spotlight: Les Cérats

Retailer Spotlight: Les Cérats

We couldn’t be more honored to share that Les Cérats is one of our newest retailers in Bordeaux. The sophisticated and sleek boutique has us in good company with natural beauty lines...

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Retailer Spotlight: Palace

Retailer Spotlight: Palace

Palace is a thoughtfully curated, magical haven for everything you have ever wanted and all the things you didn’t even know you need. This Portland gem is a clear extension of the woman...

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B Corporation Best for the Environment

B Corporation Best for the Environment

Healthy profits don’t mean much without a healthy planet, and we run our business with that in mind. That’s why we’re proud to lead our fellow B Corps in working to improve the quality of life...

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Satin Finishing Powder Sale

Satin Finishing Powder Sale

Looking for a product that can polish your look while helping your makeup last longer? The search is over! Our Satin Finishing Powder is just what need, and lucky you, it’s on sale!

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Link Love

Link Love

Here’s what has been getting us excited and inspired this week at Alima Pure!

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Petal Pink Blushes for Spring

Petal Pink Blushes for Spring

Victor Hugo once said, “Laughter is the sun that drives winter from the human face.” We couldn’t agree more, but Alima Pure wasn’t around in the 19th century so he couldn’t have known about our Satin Matte Blush in the sweet shades of Mimosa and Apple Blossom Satin Matte Blushes.

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How to Use Mineral Concealer

How to Use Mineral Concealer

Alima’s mineral Concealer is super pigmented, long-lasting. It’s perfect for hiding discoloration, spots, and under eye circles. Best of all, it is completely weightless and blends beautifully with your Satin Matte Foundation. Plus, it’s on sale this week only!

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Spring Reading List

Spring Reading List

Nothing beats sitting outside with a good page turner when the weather gets a bit warmer. Here are some of our spring picks to engage and also relax your mind.

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Color Correct with Color Balancing Powder

Color Correct with Color Balancing Powder

Our Color Balancing Powder brightens your complexion and minimizes any discoloration you may have from acne, rosacea, and other pigmentation issues.

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