Alima Pure Blog | Mineral Makeup & Natural Cosmetics News & Tips

Get the Look: Valentine's Day

Get the Look: Valentine's Day

Whether you’re out on the town with your plus-one, hanging with friends, or relaxing solo, Valentine’s Day is a great opportunity to tweak your mak...

Meet the Sculpting Brush + Other Face Brush Faves

We’ve added some new friends to our brush lineup in the last few months, and here’s how we’re using them...

Our Favorite Products for Longer-Lasting Foundation Coverage

These are our three favorite products for maximum-efficiency coverage, for a finish that still looks minimal and natural.

The Winter Edit

Dear east coast friends: congratulations on surviving the Bomb Cyclone! We know your winter skin is probably eager for moisture...

Giving Spotlight: Water.org

As the global water crisis continues to leave over 800 million people without safe water, we’re donating $5 to Water.org for each Holiday Set sold...

Giving Spotlight: OHSU Knight Cancer Institute

As a renowned research institute and a source of world-class care for cancer patients, the Knight Cancer Institute is making a huge difference in t...

5 Gifts Under $50

Here's a roundup of our favorite gifts available for under $50 to cover every beauty on your list.

Giving Spotlight: Luvable Dog Rescue

Welcome to the third chapter of our Holiday Giving series! Through December 17th, we’ll be supporting Luvable Dog Rescue with a $5 donation for eac...

Meet Gena, a Living Beauty

With retreats, educational seminars, and even a dedicated Facebook group of women who are fighting cancer together, the Foundation for Living Beaut...