FREE LUXE AND MYTH PRESSED EYESHADOWS W/ ORDERS $70+
Summer Playlist

Summer Playlist

Whether driving along the coast, sharing an evening in the backyard with friends, or having a good ol’ fashion sing-along (hairbrush optional) – this playlist has it all...

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Perfect Pairings: Foundation Power Couple

Perfect Pairings: Foundation Power Couple

This week, put your best face forward with 20% off our award-winning Satin Matte Foundation as well as our bestselling...

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Six Simple Steps for Healthy Summer Skin

Six Simple Steps for Healthy Summer Skin

Limiting sun exposure is difficult to do in the summer, especially with all of the activities that accompany the season...

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DIY Tinted Moisturizer

DIY Tinted Moisturizer

If you prefer a more sheer coverage while still wishing to enhance your natural skin tone, a tinted moisturizer is just the trick. It’s easy with this quick and simple DIY recipe. You will...

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The Semi-Annual Foundation Sale is ON!

The Semi-Annual Foundation Sale is ON!

It’s that joyous time of year again! We have a lot to celebrate, and twice a year we do just that by offering...

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Satin Matte Foundation: Find Your Match

Satin Matte Foundation: Find Your Match

With Alima’s extensive Satin Matte Foundation range, it can seem difficult to pinpoint your perfect foundation match...

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Travel Destinations

Travel Destinations

We are always sharing articles and recipes and showing each other ridiculous videos on YouTube or pictures from our weekend. Now that summer is upon us, you’ll often find us...

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Makeup on the Go: The Essentials

Makeup on the Go: The Essentials

As someone who is constantly running from one place to the other, often switching shoes at stoplights and blindly...

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Link Love: Summer Edition

Link Love: Summer Edition

The sun-drenched, hot weekend just passed in Portland and most of us did our best to soak up every bit of the sun that we could and take advantage of the playground we call the Northwest...

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INSTAGRAM GIVEAWAY: #summeroftides

INSTAGRAM GIVEAWAY: #summeroftides

We’re kicking off summer with an Instagram giveaway – all you have to do to enter is show us how you’re starting yours!

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Get the Look: Cobalt

Get the Look: Cobalt

Looking for a playful way to heighten your summer look? Our colorful summer collection allows for effortless pops of color suited for any occasion. One of our personal favorite looks...

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How to Contour like a Pro in Just Three Steps

How to Contour like a Pro in Just Three Steps

First things first: what exactly IS contouring? Contouring, or sculpting, adds shadows to enhance bone structure and give...

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