Spring Floral Shades
Spring has officially sprung, though we write this on a rainy, 46-degree day. We hope you are somewhere sunny and in bloom! Spring flowers will eve...
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Link Love
Link Love: Early Spring Edition
Happy Spring! We compiled a list of our favorite reads, events, and happenings..
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Meet Anne, Our Resident Mineral Makeup Maker
We chatted with Anne, our Resident Mineral Makeup Maker about the mysterious process of turning a mineral into makeup...
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Our Favorite Spring Looks
With days so languid, natural light so abundant, and a sense of newness in the air, spring is the time to experiment with fresh, new makeup looks...
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Retail Spotlight
9 Questions with Lemon Laine Founder, Laura Lemon
We were so lucky to be able to chat with founder Laura Lemon (real name!) about beauty, balance, and what led her to Lemon Laine.
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An Alima Pure Wedding Look
We're sharing these beautiful elopement photos of photographer, Alyssa Wilcox, wearing Alima Pure on her Belfast wedding day...
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International Women's Day 2018
As a small, women-owned business, we celebrate women every day here in the AP office, but today, especially, it's important to stop and honor the w...
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From The Chair
5 Makeup Artist Essentials
Our resident makeup artist, Hannah, reveals her must-have Alima Pure products from each of our 5 categories...
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Our 4 Eyeshadow Formulas Explained
We're demystifying each of our 4 eyeshadow formulas and highlighting some of our favorite standout shades...
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Pre-Season Bronzing Tips
Three brush and bronzer combos we recommend for a jumpstart on your luminous glow—no rays required...
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Alima Pure Staff Picks: Kara
We chatted with Kara, our Social Media Manager. Here’s a list of what’s currently occupying Kara’s thoughts, including her Alima Pure essentials...
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Spring Cleaning: Brush Care
Enter our brushes. With the right care, they are crafted to last for years. We recommend dampening the bristles with warm water and lathering...
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Luminous Shimmer Blush Spotlight
Who says shimmer is just for summer? With winter slowly winding down, we thought it was time to show some love to Satin Matte Blush’s spirited sist...
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