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Letter From The Founder

Letter From The Founder

Today is a special day for Alima Pure. For the last year we have been refining our vision and today we bring that new vision to you...
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Velvet Lipstick Refills: They’re Here!

Velvet Lipstick Refills: They’re Here!

You probably already know that our Velvet Lipstick is long lasting and highly pigmented, providing the perfect matte color...

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Mindfulness: A Practice

Mindfulness: A Practice

Last week I received a phone call from a friend who had just walked out of a disappointing yoga class, more frustrated than when she stepped onto her mat...

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Link Love: Blue Moon Edition

Link Love: Blue Moon Edition

A town in Mexico was united through community and artistic expression in the most inspiring demonstration of what happens when we work together, instead of against...

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Summer Playlist

Summer Playlist

Whether driving along the coast, sharing an evening in the backyard with friends, or having a good ol’ fashion sing-along (hairbrush optional) – this playlist has it all...

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Perfect Pairings: Foundation Power Couple

Perfect Pairings: Foundation Power Couple

This week, put your best face forward with 20% off our award-winning Satin Matte Foundation as well as our bestselling...

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Six Simple Steps for Healthy Summer Skin

Six Simple Steps for Healthy Summer Skin

Limiting sun exposure is difficult to do in the summer, especially with all of the activities that accompany the season...

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DIY Tinted Moisturizer

DIY Tinted Moisturizer

If you prefer a more sheer coverage while still wishing to enhance your natural skin tone, a tinted moisturizer is just the trick. It’s easy with this quick and simple DIY recipe. You will...

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The Semi-Annual Foundation Sale is ON!

The Semi-Annual Foundation Sale is ON!

It’s that joyous time of year again! We have a lot to celebrate, and twice a year we do just that by offering...

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Satin Matte Foundation: Find Your Match

Satin Matte Foundation: Find Your Match

With Alima’s extensive Satin Matte Foundation range, it can seem difficult to pinpoint your perfect foundation match...

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Travel Destinations

Travel Destinations

We are always sharing articles and recipes and showing each other ridiculous videos on YouTube or pictures from our weekend. Now that summer is upon us, you’ll often find us...

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Makeup on the Go: The Essentials

Makeup on the Go: The Essentials

As someone who is constantly running from one place to the other, often switching shoes at stoplights and blindly...

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