Ask an Artist: All about Brows

We are so excited that all three of our Natural Definition Brow Pencils are back in stock, along with our new Spoolie. Brows are big right now (literally and figuratively), and we get all kinds of great questions about them. We thought these emails that our Makeup Artist, Hannah, has received recently may be helpful to all of our readers! Keep the questions coming our way. We love when you reach out to us directly at with any questions or feedback.


What color Natural Definition Brow Pencil is right for me? I am torn between Brunette and Raven.

Artist Answer: The quickest way to choose a shade is to decide if your hair and brow would be best described as Blonde, Brunette, or Raven.  For a celebrity reference, think of Raven as Penelope Cruz, Janelle Monae, or Demi Moore, Brunette as Jessica Alba, Jessica Biel or Julianne Moore and Blonde as Margot Robbie or Reese Witherspoon. You may even ask a friend for an unbiased opinion!  Some of our staffers with brunette hair prefer the diffused, soft look of the Natural Definition Eyebrow Pencil in Blonde, whereas some of our lighter-haired staffers like to use Brunette for brows that pop and accentuate the eyes. 

I used to use your Natural Definition Eye Pencil in Medium, which one should I use now? -Mary

Artist Answer: If you loved the look of Medium, then Brunette will be a great option for you. The names of our Natural Definition Eyebrow Pencil have changed, but the shades and formula have not. An easy rule of thumb to remember is that Light=Blonde, Medium= Brunette, and Deep= Raven.


I'm interested in the Spoolie but unsure how and when to use it. Do I use it before or after I use my brow pencils? -Brooke

Artist Answer: Great question! We recommend brushing through the brows before applying any product to give them a bit of shape, and to see where you want to fill in your brows. After you have applied your Natural Definition Brow Pencil, we recommend going through one more time with the Spoolie to evenly disperse and diffuse the product.

I'm curious about using a powder brow formula. How do I apply it and with which brush?  What color is the most natural? -Nicole

Artist Answer: Some people shy away from eyebrow powder, but it's really quite easy to use once you get the hang of it. We suggest brushing your brows in an upward motion with the Spoolie. Then tap a small amount of Satin Matte Eyeshadow or Satin Matte Eyeliner into the lid of your jar, then using the Precision Angle Brush lightly apply the powder in upward strokes. If you have very dark brows, we suggest using our Satin Matte Eyeshadow in Raven or Java. Brows that are a medium brown or reddish color pair well with Satin Matte Eyeliner in Espresso or Satin Matte Eyeshadow in Mahogany. Blondes will find a great match in Ash.


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