Our Natural Definition Brow Pencil in Blonde is Back!

We are so happy to tell you that our brow pencil band is back together again. Welcome back Blonde! To celebrate, today through Sunday, July 1st, we are giving you 20% off both our Natural Definition Brow Pencil in Blonde our newest tool, the Spoolie. Just use code BLONDE at checkout.

If you loved our old brow pencils, you may be wondering where your beloved "Light" pencil went. You may be relieved to hear that Blonde is the same shade and formula as the pencil formerly known as Light. We refined the names to make an intuitive experience when choosing your shade match. All you need to do is think of the word you would use to best describe your eyebrow color. If you have blonde or red hair, chances are you will find a good match with our Natural Definition Eye Pencil in Blonde. Some of our brunette staffers even opt to use our lightest shade for a full-looking brow without enhanced color.

...what's a Spoolie?

Good question! A Spoolie is the eyebrow and eyelash brush. Ours is the ideal complement to our brow pencils. The gentle cruelty-free bristles gently comb and shape your brows. It also works well for defining eyelashes before or after mascara. If you have any questions, please feel free to reach out directly to makeupartist@alimapure.com. We love to hear from you!

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