Alima Pure Blog

3-Step Summer Skin

3-Step Summer Skin

The key to owning no-makeup makeup in the summertime is to emphasize balance. Combining a primer...

Long Weekend Jams

Headed off for a weekend getaway? Whether you’re spending your three-day weekend poolside, mountain-top...

Meet Penelope, PDX Food Writer

Penelope Bass has an awesome day job--she's the associate editor at Imbibe Magazine, where she reviews

The 5-Minute Face

Our brand director, Sara Bedau shares her go-to recipe for a quick, five-minute face. It’s all about brightening your features...

Lightweight Summertime Foundation Coverage

Once we can string a few sunny days together, our makeup-related thoughts turn to lightweight, dewy coverage...

Ingredient Spotlight: Clary Sage Water

What do our Liquid Silk Foundation, Smooth + Prime and Eye Primer all have in common? Clary sage water. It’s basically a magic liquid...

Your Mother's Day Gift Guide

We’ve put together several gift ideas for all the moms in your life, from the minimalists who love...

Smooth + Prime: Tested and Reviewed

Smooth + Prime is new to our collection, but it’s already become a key player in our starting lineup. It does exactly what it says...

Adventures in Forest Conservation

With over 80 miles of trails to be discovered within the city limits, Forest Park is one of Portland’s most beloved places...

Retail Spotlight: Credo Beauty

Credo Beauty carries a comprehensive and well-curated range of green beauty favorites from skincare and haircare to non-toxic deodorant and wellnes...

Under the Radar: Our Most Versatile Brushes

We’ve compiled a list of brushes that might not immediately come to mind when you think of your everyday staple brushes, but are so incredibly vers...