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Retail Spotlight: Credo Beauty

Credo Beauty

Credo Beauty carries a comprehensive and well-curated range of green beauty favorites from luxurious skincare, haircare, and makeup to non-toxic deodorant and wellness teas. Credo’s founders are on a mission to help their customers become more knowledgeable about the ingredients and brands they use, and choose to carry brands that only use safe, sustainable, ethically-sourced ingredients, and never test on animals. Every single product they carry is “totally clean, super good, and absolutely beautiful.” Credo makes all the important information about its products front and center while you’re shopping, including ingredients, application tips, and the need-to-know details about product performance.

We were thrilled when Alima Pure launched with Credo at their new Los Angeles store, which opened in early February. You can also find us at their flagship San Francisco store and the Soho location. Last week, a few members of our team had the pleasure of visiting the newest Credo store in Brooklyn. We even held a mini-makeover event to share our favorite spring looks!

You can check out makeup artist Ashley Rebecca’s application tips in this video from our event—including tightlining with our Natural Definition Eye Pencils, wearing bright “popsicle” eyeshadow shades for spring, and how to complete your look with a Pressed Eyeshadow highlight. Special thanks to the lovely Carmen, Ursa Major's Marketing Manager, for being our beautiful model! 

Benjamin Crudo
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