Happy New Year, Gorgeous!

As we head in to 2014, we have spent some time looking both back and forward. One thing that we realized is that we really loved our “Naturally Gorgeous” campaign that wrapped up at the end of 2012. It is a theme that resonates for us because we believe that every woman is gorgeous, even if she doesn’t fit the supermodel version of “beautiful.”

Then why, you might ask, do you make and sell cosmetics? Actually, that’s one of the things that set us apart from most makeup companies. At Alima Pure, we don’t think women need makeup. We know that not every woman (or really any woman) can look like a Photoshopped image in a magazine, and that if that is what you are trying to attain with cosmetics, you will end up disappointed. But we also know that makeup appeals to a lot of women.

Our reasons for wearing makeup vary, even around our small office. Some of us want to just make a small (or medium) improvement to the way we look, from covering blemishes or dark circles to accenting our bone structure or eye shape. Doing this gives us a little confidence boost. Others love to play with color or application techniques. We like deciding that today is the day for a rich, shimmering purple on the lids, while yesterday was the day for a soft, matte, bone-color. Like an artist who finds joy in creating with their medium, applying makeup is a way to express oneself.

Share your thoughts


That, in a nutshell, is what “Naturally Gorgeous” means to us. But we’d love to hear what it means to you! Please share your thoughts on “Naturally Gorgeous” with us, either on the Pure Alima Blog or through social media. We will definitely be listening, and your comments will inspire us to create content that reflects our mission. But while you are sharing, there are a few other things we would love to hear about from you…

What sorts of posts do you enjoy reading on our blog? What do you want more of, or less of? What about our social media?  What sorts of photos do you love on Instagram? What sort of Tweets on Twitter or pins on Pinterest? We’re making our New Years resolutions, and we want to make sure all of our communications channels with you are up to par! And as cliché as it sounds, we really, really want to hear from you!

Speaking of New Year’s resolutions, do you have any? We know fewer than 10% of resolutions are successful, but also that people who make a resolution to change are 10 times more likely to reach their goal than those that don’t. Those are tough numbers to deal with, so how do you do it? Are your resolutions strictly the “numbers” type (lose 10 lbs. or run 26.2 miles) or are they more open-ended (travel somewhere you have never been or reduce, reuse and recycle)?

If we may be so bold, we’d like to suggest that whatever your resolutions are (or aren’t), that you add one more. We’re doing it, and would love to have you join us in making 2014 the year to express and embrace “Naturally Gorgeous.” To that end, we’ll leave you with a bit of inspiration from speaker, author and photographer Karen Walrond (aka Chookooloonks) and her 1,000 Faces Project. It is a perfect expression of Naturally Gorgeous!