Welcome to Alima

You're going to like it here. Alima Pure is dedicated to making pure mineral makeup that is gentle to your skin and brings out your natural beauty.

New to mineral makeup? Our welcome page can help guide you through choosing your perfect colors, help you find what you need here online and answer your questions about Alima Pure cosmetics. Check out our collection of tips, tricks and techniques for using mineral makeup , including our great new eBook - Mineral Makeup 101. It's filled with tips and tricks that will have you applying mineral cosmetics like a pro.

Alima Pure natural makeup is so versatile and easy to use, you'll wonder why you waited so long to switch. And Alima Pure's natural mineral cosmetics are good for you and never tested on animals, so Alima Pure is an all-around kind solution to your beauty needs.

We're here to help you look and feel beautiful. If you need help narrowing down your selections you can contact our makeup artist for advice. Please let us know if we can assist you in any other way. We want to make your Alima Pure shopping experience enjoyable.

Thanks for visiting. We look forward to hearing from you!

April 22 is Earth Day, and it’s never too early to treat yourself or a friend with a little gift that will both lift spirits and benefit the earth. Alima Pure’s new Cascadia Collection celebrates the natural beauty of our home in Oregon, and $5 from the sale of each set ($25) will be donated to Ecotrust.org for reforestation projects.