Earth Day Best for the Environment Award!

Posted on April 22, 2014 by Alyson | 0 Comments

This Earth Day we are honored and excited to be included in the ‘2014 B Corp Best for the Environment‘ list, along with amazing companies which we greatly admire. We have earned an environmental score in the top 10% of all Certified B Corporations on our B Impact Assessment, a comprehensive evaluation of a B Corporation’s impact on its workers, community, and the environment. What a perfect gift on this important day! 

Alima Pure celebrates Earth Day 2014

Not just Earth Day, but everyday we work to create a healthy planet.  For instance, did you know we’ve been a member of 1% for the Planet since our first year in business? We donate 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. In addition, for the past six years we have offset 100% of our corporate carbon emissions through contributions to Carbon Fund. Our products are also BDIH and Leaping Bunny certified.

B Corps are committed to being better companies – better for workers, better for communities and better for the environment. B Corps like us meet what Inc. magazine calls ‘the highest standard in socially responsible business.’  We are leading a global movement to redefine success in business so one day all companies compete to be not only the best in the world but best for the world.

Thank you for all your support. You are helping us succeed where it truly matters. We are proud to be Best for the World.

Want to do more? Visit bthechange.com and join the movement of people using business as a force for good.

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Posted in General

A Guide to Finishing Powders – Radiant vs. Satin Matte

Posted on April 16, 2014 by Alyson | 0 Comments

Radiant Finishing Powder creates a natural luminosity with a soft pearl finish. Use it  to set your favorite foundation or alone for light coverage and warm glow. Its sister product, Satin Matte Finishing Powder, provides similar light coverage and sets foundation but creates a smooth, velvety matte finish.

RFP-and-SFP-graphic2

Wondering which shade of Radiant Finishing Powder to use if you have already found your match in Satin Matte Finishing Powder? We’ve created a quick and easy guide to help!

The rundown:

If your skin tone is very light to light/medium, and you currently wear Yuki or Keiko Satin Finishing Powder, then you should try Olympia Radiant Finishing Powder.

If your skin tone is light/medium to medium, and you’re currently wearing Hanne or Ami Satin Finishing Powder, try Augusta Radiant Finishing Powder.

Lastly, if your skin tone is medium/deep to deep and you’re currently wearing Takara or Sayomi Satin Finishing Powder, try out Sedona Radiant Finishing Powder.

If you’re still searching for your correct shade, or have any questions about any of our products, please don’t hesitate to contact our makeup artist at makeupartist@alimapure.com. We love hearing from you.

 

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Posted in General

Link Love

Posted on April 10, 2014 by Sara | 0 Comments

Be Kind

We’re looking forward to Venice: The Golden Age of Art and Music at the Portland Art Museum. Maybe even having a Spritz afterwards to celebrate.

We’re loving everything about this video from local buddies Wild Ones. A day trip out to the ghost town of Shaniko, OR, where this haunting video was filmed, is definitely on the horizon.

We were so pleasantly surprised to discover this beautiful visit to Mikola and Randall’s airy little home on Apartment Therapy. On a related note, have you checked out Portland Supply Co? Mikola is one half of the team behind the blog.

Where do Portlanders go when the sun (finally) comes out? Angel’s Rest and Salt and Straw. Almond brittle with Salted Ganache? Oh my.

One of us is looking forward to curling up under the newly blooming Lilac and reading Bunny Bunny again.

Feeling crafty this weekend? This amazing DIY macrame wall hanging just jumped to the top of our list. This sleek plant stand is next in line after it.

We’re pretty thrilled to have Rhubarb Lip Tint inside of BIRCHBOX’s Limited Edition: Free for All box. This collection is jam-packed with amazing products that are free from parabens, phthalates, sulfates, petrochemicals, and GMOs.

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Posted in A Beautiful Mess, Alima Pure, Apartment Therapy, Birchbox, Bunny Bunny, DIY Macrame Wallhanging, Free For All, General, Link Love, Portland Art Museum, Portland Favorites, Portland Supply Co, Salt and Straw, Wild Ones

Get the Look: Isolt Collection

Posted on April 09, 2014 by Alyson | 0 Comments

Isolt is the Celtic Goddess of love and fertility.  She is known as a powerful force of energy, passion, love, endurance, and healing. Inspired by Isolt, we created a collection of complementary shades that create a strong and romantic look.

ISolt1

Our Isolt Collection includes Eternal a shimmering bronze eyeshadow, Cosmic a golden toned blue eyeshadow, and Tender Radiant Finishing Powder a sheer nude with a soft golden finish.

isolt_swatch

On Sarah, we created and alluring smokey eyed look perfect for spring nights.  Here is how you can get the look.

1.  Start with a sheer layer of Satin Matte Foundation applied with our most loved #25 Foundation Brush.  Sarah’s shade is Beige 3 Satin Matte Foundation.

2. With our #17 Blush Brush apply a very soft application of our Satin Matte Blush in Melon to the apples of your cheeks and blend lightly to your temple.

3. Work a small amount of our Radiant Finishing Powder in Tender in the bristles of our favorite multi-tasker the #23 Kitten Brush, and apply with a light hand as you would a bronzer. With the #37 Eye Blending Brush you can target the brow bone and upper cheekbone for more of a highlighting effect.

4. Now for the eyes…start by wetting the #33 Angle Liner Brush and line your upper lash line with Eternal.  Applying our shadows wet will give you the maximum depth and color pay off.

5. After your liner has had a moment to dry, use the #39 Large Shadow Brush to blend Eternal up into your crease.  For bolder coverage this can also be applied wet.

6.  Line the bottom lash line with Eternal using our #33 Angle Liner Brush.

7.  With a #37 Eye Blending Brush pop Cosmic to the center of the lids to create a burst of color.  You can also use your finger to reapply for more intensity.

8.  We filled in Sarah’s brows with our Satin Matte Eyeshadow in Mahogany.  Our #33 Angle Liner   Brush is the perfect tool for the job.  Sweep the shade sparingly along your brows for extra definition and face framing.

9.  Next, coat your lashes with Natural Definition Mascara in Brown.

10. Our Lip Tint in Mango on the lips is the perfect finishing touch for this look.

This romantic look is lovely on all, and so simple once you follow the steps.  We hope you love the look!  Be inspired, be daring, be naturally gorgeous you.

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Posted in 2014, Alima Pure, Clean Beauty, Collection, Cosmic, Date Makeup, Eternal, Get the Look, Goddess, Green Beauty, Isolt, Makeup Tutorial, Pearluster, Radiant Finishing Powder, Romantic, Shimmer, Spring, Spring Look, Step by Step, Tender

Wellness Wednesday: Apple Ginger Tea

Posted on April 02, 2014 by Kate | 0 Comments

Portland is in full on Spring weather – sun followed quickly by pouring rain and even hail. My grandmother used to say “If you don’t like the weather wait a minute”. Exactly. And then wait again.
All these transitions can make us more susceptible to whatever happens to be going around, and when that happens my family always craves apple ginger ‘tea’. It’s super easy to make and gets us through flu season in good form. Bonus: the kitchen smells divine.
gingertea-1

Image via Pinterest

 

You’ll need a gallon of organic apple juice and a good sized knob of ginger (I use one about half the size of my hand). Scrub the ginger, slice it into chunks, and put it into a large non-reactive (stainless steel or enameled cast iron rather than aluminum) pot. Bring it to a low simmer and let it cook for an hour or so until it’s well flavored and somewhat reduced. Strain out the ginger (it can get too spicy if the ginger remains), pour the juice into glass jars, and refrigerate. The apple ginger concentrate will keep for 3 days or so in the refrigerator. Reheat cup by cup as needed, or mix with bubbly water for a refreshing cold drink. Cinnamon is also a lovely addition.

What do you crave when the weather turns?

Be well!

Kate

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Posted in Alima Pure, Apple Ginger Tea, General, Healthy, Kate, Spring, Tea, Wellness Wednesday

Staff Favorites for Spring

Posted on March 28, 2014 by Alyson Hancock | 0 Comments

It’s that time of year again! We asked around the office this week to see what everyone was loving this season and here’s what we found. Don’t forget to share what your loving or coveting this spring too!

spring-faves

“I’ve been wearing Natural Definition Mascara in Brown almost everyday for the past few weeks and I can’t get enough of it. The Brown in particular brightens the eyes.”- Sara, Marketing

“I love Melon Satin Matte Blush for spring and it pairs perfectly with Orchid Pearluster Eyeshadow” -Candice, Customer Care

“The Gaia Collection is so different for spring and I think that’s why I’m drawn to it. It’s strong and wearable, perfect for nights out.” -Hannah, Operations

“When I think spring I think of the shade green and Atlantis Pearluster Eyeshadow is a gorgeous wearable shade of green that I love to wear.” Charlene, Operations

Lotus Lip Tint is such a fun berry shade for spring. If I’m in a rush, I’ll dust on some foundation, mascara and then pop some Lotus on and it looks like a full spring look.”   – Alyson, Marketing

Sombra Contour Powder is the best mult-tasker for spring! You can use it to contour, add warmth to the skin, and also as an eyeshadow." – Kate, CEO

Tigereye Luminous Shimmer Eyeshadow has to be my favorite because I wear it every single day!” – Karin, Operations

“It’s all about brows for me. The #33 Liner/Brow Brush is definitely in my bag for spring.”  -Urmila, Sales

“I am really into Olympia Radiant Finishing Powder right now. I usually wear Keiko Satin Finishing Powder for it’s matte finish in the winter but I’ll be wearing it’s radiant counterpart all spring and summer long." -Portia, Operations

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Posted in Atlantis Pearluster Eyeshadow, Eyeliner Brush, Gaia Collection, General, Limited Edition, Lip Tint, Lotus, Melon Satin Matte Blush, Natural Definition Mascara, Olympia Radiant Finishing Powder, Orchid, Orchid eyeshadow, Spring, Spring Collections, Spring Makeup, Staff Favorites

The No-Makeup Makeup Look

Posted on March 24, 2014 by Alyson | 0 Comments

We’re loving the au naturale no-makeup makeup look that is fresh for spring, proving that less really is more sometimes. Follow these simple steps to achieve that barely-there makeup look that will enhance your skin tone and natural features. There’s no harm in saving the shimmer for summer!

NO-MAKEUP-LOOK

1. Moisturize your skin with your favorite moisturizer. We love to use coconut oil!

2. Apply a layer of your favorite shade of Satin Matte Foundation with a #25 Foundation Brush.

3. With a #23 Kitten Brush pop a Pink Satin Matte Blush into the apples of the cheeks and blend upward on the cheekbones to the hairline.

4. Prep the eyes with a wash of Champagne Pearluster Eyeshadow using a #39 Large Eyeshadow Brush. This particular shade brightens the eyes and conceals any discoloration on the lids. The perfect nude!

5. Tightline your lids with either Espresso or Black Satin Matte Eyeliner using a #33 Eyeliner/Brow Brush to enhance the eyes even more. Remember to make the line thin for a more natural look.

6. Apply a layer of Natural Definition Mascara in Brown to liven up your lashes.

7. Use Sweet Pea Lip Tint to give lips a healthy shine and hint of natural color.

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Posted in #25 Brush, Alima Pure, Black Satin Matte Eyeliner, Champagne Pearluster Eyeshadow, Eyeliner Brush, Foundation Brush, General, Green Beauty, Lip Tint, Look, Makeup Tutorial, Mineral Makeup, Natural Definition Mascara, No Makeup Look, Satin Matte Foundation, Sweet Pea

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