The idea of contradictions came up in a conversation we were having here at Alima Pure. Wasn’t it funny, we pondered, that most of us are, at first glance, a bundle of contradictions. Yet, once you dig a little deeper, these contradictions make sense. They are what make each of us uniquely beautiful. We realized that expressing the individuality of women is at the core of what we stand for as a company. We don’t subscribe to cookie-cutter beauty. So we chose to feature photos of real women and highlight their natural beauty. To drive the point home, all of the Naturally Gorgeous images are unretouched. You don’t have to be flawless to be gorgeous.

Our campaign has been a grand success. Our Naturally Gorgeous models and their juxtapositions are featured on our website and blog, where we talk with each model to learn a little more about them. Each woman embodies the essence and inspiration of Alima Pure. We hope our products have the same Naturally Gorgeous effect on you.