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Paying it forward

1% for the Planet

We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.

We're proud to be a

Certified B Corp

We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.

Let's plant a forest

of 1 million trees

We are making a commitment to contribute a million trees to our beautiful planet over the next five years and would love your help in doing so. At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible. 

12 years of being

Carbon Free

Less mess, minimal waste. We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund.

A brighter future with

Sustainable Power

We like our power like we like our makeup: clean. We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.

From the blog

The Essentials Edit

The Essentials Edit

We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products ...

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From the Chair: Undertones

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we a...

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