Ends Monday! 20% off all Foundation with the code: FACETIME
Welcome To The Alima Pure Website


Alima Pure is a natural cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, our products are designed for everyone.

Kate O’Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher.

As a woman owned and run company, empowering and connecting with women has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are.

Our cosmetics are luxurious, high-performance, and made using clean ingredients. We seek to redefine makeup as an empowering tool of self- expression through our extensive range of foundation shades. Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.


Giving Back

We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. That means that 1% of your order goes to support causes that support our planet.

We are celebrating 10 years of being carbon neutral, by offsetting 100% of our carbon emissions through Carbon Fund. To commemorate our 10 year anniversary, Carbon Fund is planting 100 trees!

We are excited to be enrolled in a Green Source Renewable Power Program, deriving our electricity from renewable sources (think: Solar, Wind, Biomass, Hydro, and Geothermal).

We are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit, and planet.

Beige 3
Mauna Loa
Antique Rose
Loose Mineral Blush

Loose Mineral Blush

Whether you choose Satin Matte for a natural flush, or you prefer a radiant glow from Luminous Shimmer you don’t need much because our mineral blush is so richly pigmented.

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Ask an Artist: Foundation FAQs

Ask an Artist: Foundation FAQs

Unsure about undertones, shades, coverage, or how to apply? We got you.

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Which Foundation Formula Is for You?

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

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