The Essentials Edit

We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products are our go-to's for natural looks and beyond.

First things first. Use our Pencil Sharpener to keep your pencils sharp for greater precision and control.

Tracing along your lash line, work your Natural Definition Eye Pencil in between the lashes, for a natural look that enhances your eyes and makes lashes look extra lush. From there it’s up to you: wing it, smudge it, play with graphic lines, etc. 

Using our Spoolie, brush your brows upward. With your Natural Definition Brow Pencil, sketch small strokes of color into the brows, following your natural brow shape. Comb through again with our Spoolie to blend and shape your brows.

A brow and lash secret weapon. Our go-to tool for keeping our lashes and brows groomed and looking their best. 


For extra lift, start by curling your lashes. Coat your lashes with our Natural Definition Mascara by wiggling the wand at the roots for volume, and then sweeping  through the ends to define and lengthen. Stop there for a more natural look or repeat for added volume and drama. Bonus: you can use our Spoolie to smooth and separate lashes. 

Shop our favorite essentials