Alima Pure Blog

Get the Look: Calypso

Get the Look: Calypso

This summer, strike that elusive balance between matte and dewy skin--it’s bright and glowing without being shiny or unnaturally flat. Get the look...

Introducing: Pressed Eyeshadows

Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They have a rich, silky texture for mess-free blending and a w...

Things Our Mothers Taught Us

As many of you know, Kate started Alima Pure in her attic, shortly after her mother passed away. Her agenda was simply to DIY some safe mineral mak...

Your Spring Gift Guide

Here’s your spring gift guide for all the warm-weather special occasions coming up. Whether you're figuring out what to give to Mom, have every wee...

May Horoscope + Product Pairing

Taurus - April 20 - May 20 - Happy Birthday! The new moon on the 6th rekindles your connection to Venus, and you’ll be...

The 5-Item Face Edit for Spring

We’ve compiled our greatest hits list of must-haves to keep in your handbag this spring. These five multitasking minimalist essentials are all you ...

Get the Look: Alchemy

We're turning things to gold this spring with a golden-bronze wash of color across the lid, rich gold liner, and even an extra helping of glowing H...

Between The Lines: Natural Definition Eye Pencil 3 Ways

p>Natural Definition Eye Pencils come in 7 versatile and ultra-pigmented shades. They’re made with natural oils and waxes...

Your April Horoscope + Product Pairing

Aries - March 21 - April 19 Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness...

Team Alima Talks Brows: Pencils, Powders, Brushes, Hacks & Hints

Good brow days are the new good hair days, and the range...

Get the Look: Magnetic

We love this wearable bronze smoky eye with a flush of color on the cheeks. It's easy to pull off and perfect for spring. Read on to get Kate's loo...