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May Horoscope + Product Pairing

Taurus - April 20 - May 20 - Happy Birthday! The new moon on the 6th rekindles your connection to Venus, and you’ll be eager to return to all things beautiful and sensual. While you enjoy having the Sun in your sign during the first few weeks of May, others could march in with different plans toward the end of the month. Channel that positive energy from the beginning of the month, and avoid getting bogged down by the mundane details that dampen your inspiration. A bold color like Pearluster Eyeshadow in Cypress adds drama and liveliness to your eyes.

Alima Pure Pearluster Eyeshadow in Cypress

Gemini - May 21 - June 20 - Though you may be frustrated and distracted by minor hangups, let the nonsense go by experimenting with new things. Testing out something totally new helps you break away from your routine, and see things from a fresh perspective. While you're at it, try Satin Finishing Powder for an easy, breathable finish to your makeup keeps your mood upbeat and relaxed. 

Cancer - June 21 - July 22 - May is a time of building up relationships and growing closer to the people you love. Extra emphasis on communicating about the small things helps to establish greater comfort and security in your relationships. A diplomatic attitude that is open to negotiation and new partnerships will serve you well at work. Add a fun eyeliner shade to your normal routine to shake things up with Natural Definition Eye Pencil in Merlot.

Natural Definition Eye Pencil in Merlot

Leo - July 23 - August 22 - Have confidence in your right to be selfish this month. You may experience feelings of déjà vu when people from the past resurface with favors to ask. You’ll have the clarity of mind to properly judge whether there’s anything down that road. Don’t feel guilty about wiping the slate clean for good on relationships that aren’t mutually beneficial. A deep, strong color mimics your inner strength. Try Luminous Shimmer Eyeshadow in Milan.

Luminous Shimmer Eyeshadow in Milan

Virgo - August 23 - September 22 - The benefits of delegating are twofold for you this month. Your organizational skills help keep everyone on track and things moving smoothly. Plus, your best work happens when you are focused on something that you truly enjoy. Delegate the tasks you know you can be most passionate about to yourself. You’ll need a serious multitasker like the Contour Shadow Brush this month. Use it with bold or deep color in your crease for a sultry, smoky finish, or use it with Concealer for extra coverage.

Alima Pure Contour Shadow Brush

Libra - September 23 - October 22 - When you stop and think for a moment, you realize that no one could compete with you or compare to you, so let your guard down and relax a little. Though you often don’t give yourself enough credit for the things that only you can do, May is a time to reflect on and be grateful for your uniqueness. Celebrate it with a bold and unique shade of eyeshadow like Luminous Shimmer Eyeshadow in Cimarron.

Alima Pure Pearluster Eyeshadow in Cimarron

Scorpio - October 23 - November 21 - If peace and balance seem missing in your life right now, think about practicing calmness within yourself, rather than trying to steady the things around you. Pluto often creates tension between you and others who are grappling for control, so the best way to create stability is to work from the inside out. For a look that’s relaxed and lit from within, try Bronzer for warmth and depth that leaves a healthy sunkissed glow.

Alima Pure Bronzer

Sagittarius - November 22 - December 21 - You will make excellent first impressions during May. Whether you’re presenting your work, interviewing for a new position, or meeting new people, you will appear as you are--knowledgeable, passionate, and charming. Your hard work has paid off in this respect. Others are drawn to your energy, opening you up to new opportunities. Choose a fresh, lightly glowing shade of blush that matches your energy like Luminous Shimmer Blush in Freja. 

Luminous Shimmer Blush in Freja

Capricorn - December 22 - January 19 - You’re in search of a some peace and quiet, away from the chaos of your daily routine where you can relax and enjoy the love of the people closest to you. Steer clear of arguments, and think things through on your own instead. A staycation with your partner or BFF will feel more luxurious and relaxing than ever. Keep your look low-key with Lip Tint in Honey.

Alima Pure Lip Tint in Honey

Aquarius - January 20 - February 18 - When there are things moving beneath the surface that your group is unable or unwilling to acknowledge, you have the courage to vocalize them and initiate open lines of communication. Don’t let fear of criticism hold you back--your boldness helps to move the situation forward and start the repair work. They’ll thank you later. Speak your mind from bold lips with Lip Tint in Paprika.  

Alima Pure Lip Tint in Paprika

Pisces - February 19 - March 20 - You are highly sensitive to the energy and emotions of others right now, and any negativity feels especially harsh. Think about easy ways of removing yourself from those situations. Find your own time and space to help regain your positivity and balance. Pay attention to what could be happening below the surface. Whether you’re picking up on good vibes or bad ones, you’re able to tune into how others are thinking and feeling. A versatile neutral with a hint of shimmer keeps your outlook positive. Try Luminous Shimmer Eyeshadow in Chai.

Alima Pure Luminous Shimmer Eyeshadow in Chai

Aries - March 21 - April 19 - You may be experiencing some role-reversals in your relationships, giving you the opportunity to focus on your empathy and self-awareness. As a natural leader, letting someone else be at the helm helps you understand how to be more a more effective leader yourself, and a more supportive member of the group. Choose a versatile shadow that works for any occasion like Pearluster Eyeshadow in Vertigo.

Pearluster Eyeshadow in Vertigo

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