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Your March Horoscope + Product Pairing

Your March Horoscope + Product Pairing

Pisces (February 19-March 20): Happy Birthday, Pisces! A healthy dose of Venus visits mid-month and hangs around until early April...

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From the Chair: 3 Reasons to Love the Ultra-Fine Liner Brush
Get the Look: Romantic

Get the Look: Romantic

Right now, we're all about the subtle romantic flush of delicate pinks like Rose Quartz--a 2016 Pantone color of the year. For a dewy...

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Introducing: The AP Brush Collection Sets

Introducing: The AP Brush Collection Sets

Meet our all-new AP Brush Collection, featuring four sets of luxurious custom brushes. They’re 100% cruelty free, made...

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From the Chair: Selecting a Find Your Match Set

From the Chair: Selecting a Find Your Match Set


Maybe you've decided the best way to discover that naturally-gorgeous foundation shade for your skin is...

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LabChat: The Mineral Pigments Behind 45 Shades of Satin Matte Foundation

LabChat: The Mineral Pigments Behind 45 Shades of Satin Matte Foundation

Satin Matte Foundation is the star product for buildable, even foundation coverage that blends seamlessly with your skin...

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Happy National Hugging Day!

Happy National Hugging Day!


It’s National Hugging Day! Just like your daily greens, fiber intake, and exercise regimen, hugging is so essential to our health and nourishment...

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From the Chair: A Fresh Face for All Seasons

From the Chair: A Fresh Face for All Seasons

With 45 shades of our award-winning Satin Matte Foundation, we’re pretty confident that we can find a perfect match...

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From the Alima Team

From the Alima Team

We are so grateful for your constancy, your commitment to green beauty, and your willingness to try new things with us. Your loyalty to Alima enables us to spend our days...

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Holiday Giving Program: Spotlight on #Determined Women
Our December Gift to You

Our December Gift to You

Giving Tuesday bookends a long weekend of eating, shopping, and holiday excitement with a focus on giving back. In the spirit of giving, here’s our gift to you... For each purchase you make...

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Happy Black Friday!

Happy Black Friday!

We hope you are cozied up with some fuzzy slippers, something warm to sip on, and a plate of leftovers. Maybe you were up doorbusting...

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