Introducing: Pressed Eyeshadows

Alima Pure Pressed Eyeshadows Luxe Cosmic Siren

Pressed Eyeshadows are here and looking fabulous in their sleek refillable compacts. They have a rich, silky texture for mess-free blending and a weightless, creaseless, long-lasting finish. Pressed Mineral Eyeshadows are made with natural eyeshadow ingredients like avocado oil, jojoba oil, and rice powder to keep your skin smooth and moisturized, and they’re available in 10 all-new shades. (You'll probably want to brush up with a new AP Eye Edit Brush Set to make the most of these beautiful new colors.)

Our makeup artist walks you through each shade:

Cosmic - Sky blue is the shade of the season for Spring and Summer 2016. Add a wash of Cosmic to the lids with the Allover Shadow Brush, or sport a reverse cat eye by applying it with a dampened Precision Angle Brush to the lower lash line, and extending upward.

Icon - Smoky taupe with a pearly sheen instantly brightens the eye. When paired with a deeper shade in the crease (like Volt or Instinct) a little Icon at the inner corner and brow bone shows off the shape of your eye.

Instinct - A bronzy espresso shade that adds just a hint of depth and luster to the lid or crease. Apply with the Contour Shadow Brush and blend well.

Isla - With a flush of peachy ballerina pink, Isla is a soft neutral that brightens the eyes.

Luxe - Glowing copper for a no-fuss metallic smoky eye. Sweep Luxe onto the lids with the Mini Blending Brush or Allover Shadow Brush. It’s a minimalist makeup essential that adds a touch of color and depth to your look.

Mirage - That universal dusty beige that pairs with everything, or holds your entire look together on its own. Apply from lid to crease with the Allover Shadow Brush.

Myth - Rich, deep golden green flatters every eye color. Blend into the crease with the Contour Shadow Brush, or blend out with the Mini Blending Brush for an office-appropriate, wearable deep color.

Siren - Vibrant orchid is the perfect bold summer color. Blend from lid to crease, or apply it as a liquid liner with a dampened Ultra-Fine Liner Brush for extra color payoff. 

Volt - Carbon Black is a versatile and blendable shade for a dramatic graphic eye, an easy smoky eye, or for a fresh sweep of liner.

Zephyr - Rich creamy pearl white brightens the eye at the inner corner, brow bone, or the center of the lid. Layer over Natural Definition Eye Pencil in Paper for a bold white liner.

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