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Your April Horoscope + Product Pairing

Aries - March 21 - April 19 
Happy Birthday! After hectic March with its two eclipses, a little slowness and stillness helps you re-center. With the Sun in Aries, birthday season is a time for articulating life goals to yourself and plotting new ways to go after them. Make extra time for reading, yoga, meditation, a walk in the woods--whatever takes you out of the ho-hum of your daily routine and into Big Picture mode. A little Highlighter in Whisper on the cheekbones is the perfect dewy spring look for deep contemplation.
Alima Pure Mineral Highlighter in Whisper
Taurus - April 20 - May 20
April may feel like it’s starting slowly, and you may feel more tired and sluggish before you hit your stride later in the month. Before the excitement of birthday season, clear out the things that are holding you back, and focus your energy on self-restoration as you prepare for excitement waiting in the wings. Let go of the necessary baggage in your life, and welcome new beginnings with a fresh wash of soft mint. Try Satin Matte Eyeshadow in Sage.
Alima Pure Satin Matte Eyeshadow in SageGemini - May 21 - June 20
Now is the time to find your tribe and enjoy being your strange and amazing self around the people who cherish your eccentricities more than anything else. Plan a new adventure with them that you’ll be able to look back on for years to come--the quirkier the better. Rock a bold smoky eye and explore with Luminous Shimmer Eyeshadow in Tigereye.

Cancer - June 21 - July 22
The tension between Mars and Saturn forms a wedge between you and your lofty goals, perhaps preventing you from springing into action. With a solid plan, nothing is out of reach. But is there something beneath the surface that requires your attention first? Take the time for any necessary healing you’ve perhaps been overlooking. Fresh, wearable Satin Matte Blush in Antique Rose adds a healthy pop of color to welcome springtime.
Alima Pure Satin Matte Blush in Antique RoseLeo - July 23 - August 22
Tried your hand at the lottery lately, Leo? The sweeping winds of luck push you forward toward things you’ve perhaps shied away from in the past. Though better judgment has previously steered you in a different direction, now is the time to take that risk and reap the abundant rewards that await. Luminous Shimmer Eyeshadow in Smoke is the perfect spring wash of color that shakes things up.
Virgo - August 23 - September 22
Spring cleaning is a time to let go of that nagging toxic habit you’ve been trying to shed for some time now. The first few weeks of April give you a chance to get to the root of the habit, and to develop a new plan for starting fresh. Whether it’s a healthier lifestyle, a stronger relationship, a tidier budget, or a more positive outlook, it’s totally within your grasp right now. Lay a fresh base now, and enjoy the exciting results. Follow suit on your eyes with Natural Definition Eye Pencil in Paper as a fresh white base for colorful shadow.
Natural Definition Eye Pencil in PaperLibra - September 23- October 22
As you come to the end of a major personal transformation--about two years worth of growth and changes--you’re ready to embrace your individual awesomeness. Curb that tendency to get down on yourself by enlisting the Buddy System. Whether it’s a new workout routine or testing an unexpected new hobby (acroyoga? bouldering?) having someone to share it with boosts your success rate. Choose a versatile, and wearable shade for shadow, brows, and even liner with Satin Matte Eyeshadow in Raven.
Satin Matte Eyeshadow in RavenScorpio - October 23 - November 21
After the turbulence of March’s eclipses, it’s time to get back to business and deal with the spring cleaning, paperwork, and routines that may have been bumped from your to-do list. Dedicating just a little energy toward those chores means you’ll power through quickly, and feel back on track and refreshed in no time at all. Reward your hard work with a fun spring hue--try Pearluster Eyeshadow in Camel for a wearable bronze smoky eye that adds intensity to the color of your eyes.
Pearluster Eyeshadow in CamelSagittarius - November 22 - December 21
Some serious hard work has been paying off, and now it’s time to relax and celebrate. Time with your crew is reinvigorating, and whether you’re single or taken, things are about to get exciting. Prepare for Mars to leave you feeling charming as ever, and know that others are drawn to you in the same way. Leave the eyes with a smooth wash of color as you explore what’s out there with Luminous Shimmer Eyeshadow in Oceana.
Luminous Shimmer Eyeshadow in Oceana
Capricorn - December 22 - January 19
Before you’re ready to fully embrace spring, a little winding down and recovery is in store for you. Make your home a place for recuperation, and celebrate your downtime with an escape into a book that’s been on your list forever, or that show everyone’s been talking about. A low-maintenance couple of weeks will boost your spirits and prepare you to embrace the sunshine. Keep your look low-maintenance too with moisturizing Lip Tint in Petal.
Alima Pure Lip Tint in Petal
Aquarius - January 20 - February 18
Prepare for the pent-up brilliance and creativity within you to burst free with the new moon. You become more articulate than ever, and your artful persuasion can be the impetus for new projects. You’ll even inspire others to get on board with one of your awesome new ideas. Try a lustrous silvery eyeshadow to match your silver tongue: Luminous Shimmer Eyeshadow in Ava.
Luminous Shimmer Eyeshadow in AvaPisces - February 19 - March 20 - Nightfall
Repeat after me, Pisces: No. Scrubs. Whether you realize it or not, you’re now beyond the halfway point of a slow, but steady two-year era of self-improvement and growth. Now comes the fun part, where deeper connections with those around you (or perhaps just a certain special one?!) yield the attention and kindness you deserve. Something decadent and celebratory is in order for such an exciting time. Try Luminous Shimmer Eyeliner in Nightfall.
Luminous Shimmer Eyeliner in Nightfall
 
Alima Pure

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