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Happy National Hugging Day!

Happy National Hugging Day!


It’s National Hugging Day! Just like your daily greens, fiber intake, and exercise regimen, hugging is so essential to our health and nourishment...

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From the Chair: A Fresh Face for All Seasons

From the Chair: A Fresh Face for All Seasons

With 45 shades of our award-winning Satin Matte Foundation, we’re pretty confident that we can find a perfect match...

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From the Alima Team

From the Alima Team

We are so grateful for your constancy, your commitment to green beauty, and your willingness to try new things with us. Your loyalty to Alima enables us to spend our days...

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Holiday Giving Program: Spotlight on #Determined Women
Our December Gift to You

Our December Gift to You

Giving Tuesday bookends a long weekend of eating, shopping, and holiday excitement with a focus on giving back. In the spirit of giving, here’s our gift to you... For each purchase you make...

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Happy Black Friday!

Happy Black Friday!

We hope you are cozied up with some fuzzy slippers, something warm to sip on, and a plate of leftovers. Maybe you were up doorbusting...

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Introducing: Natural Definition Brow Pencil

Introducing: Natural Definition Brow Pencil

Introducing our new Natural Definition Brow Pencil, you may easily define your natural shape with our three easy...

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Spotlight: Natural Definition Eye Pencils

Spotlight: Natural Definition Eye Pencils

One of our favorite things in a product is versatility. If you can do at least three different things with one item we're sold! And... 

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How To Find Your Pressed Foundation Shade
Find Your Match with Pressed Foundation

Find Your Match with Pressed Foundation

We've been blown away by the response to the release of our Pressed Foundation with Rosehip Antioxidant Complex...

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Our Makeover

Our Makeover

How can we improve the Alima Pure experience? This is the question we’ve asked ourselves every day since we opened our doors. Recently...

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Letter From The Founder

Letter From The Founder

Today is a special day for Alima Pure. For the last year we have been refining our vision and today we bring that new vision to you...
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