Our 4 Eyeshadow Formulas Explained

Choosing one of our eyeshadows is a bit like choosing an ice cream flavor: great to have options but a bit overwhelming when it's time to make a choice. With 4 unique eyeshadow formulas for sale, we thought we'd take some time to break down each shadow and spotlight some of our current standout shades.

Alima Pure Pressed Eyeshadow

Pressed Eyeshadow

Our Pressed Eyeshadow is a velvety, color-saturated pressed mineral eyeshadow that comes packaged in a sleek refillable compact. The silky, smooth powder blends easily for weightless, long-lasting color on the lids or as a liner. Our Pressed Eyeshadow comes in a refillable compact, and we have refills available in every shade.

Standout Shades: Dusk, Myth, Luxe


Alima Pure Luminous Shimmer Eyeshadow

Luminous Shimmer Eyeshadow

 A rich and silky loose mineral eyeshadow with a subtle shimmer that glides on smoothly and easily blends. Use dry for a more subtle finish or apply with a damp brush for a metallic finish. 

Stand Out Shades: Hellebore, Smoke, Truffle


Alima Pure Cobalt

Satin Matte Eyeshadow

 Richly-pigmented and versatile, Satin Matte Eyeshadow has buildable coverage that can go muted or deep—it’s up to you. This natural, loose-mineral eyeshadow comes in a broad range of colors from neutral to bold. It can also be applied with the Precision Angle Brush to fill in brows.

Standout Shades: Cobalt, Lilac, Sage


 Alima Pure Pearluster Eyeshadow

Pearluster Eyeshadow

A vivid, loose-mineral eyeshadow, Pearluster Eyeshadow can be applied dry for a subtle glow or damp for bolder color payoff with a metallic effect. All of our loose powder are made in-house in Portland, Oregon and contain just 4 natural ingredients. Check our Instagram story @alimapure today to watch Kara and Hannah show us how to apply Pearluster Eyeshadow with a damp brush for a vibrant look!

Standout Shades: Cypress, Cimarron, Silk

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Benjamin Crudo
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