Our 4 Eyeshadow Formulas Explained
Choosing one of our eyeshadows is a bit like choosing an ice cream flavor: great to have options but a bit overwhelming when it's time to make a choice. With 4 unique eyeshadow formulas for sale, we thought we'd take some time to break down each shadow and spotlight some of our current standout shades.
Our Pressed Eyeshadow is a velvety, color-saturated pressed mineral eyeshadow that comes packaged in a sleek refillable compact. The silky, smooth powder blends easily for weightless, long-lasting color on the lids or as a liner. Our Pressed Eyeshadow comes in a refillable compact, and we have refills available in every shade.
A rich and silky loose mineral eyeshadow with a subtle shimmer that glides on smoothly and easily blends. Use dry for a more subtle finish or apply with a damp brush for a metallic finish.
Richly-pigmented and versatile, Satin Matte Eyeshadow has buildable coverage that can go muted or deep—it’s up to you. This natural, loose-mineral eyeshadow comes in a broad range of colors from neutral to bold. It can also be applied with the Precision Angle Brush to fill in brows.
A vivid, loose-mineral eyeshadow, Pearluster Eyeshadow can be applied dry for a subtle glow or damp for bolder color payoff with a metallic effect. All of our loose powder are made in-house in Portland, Oregon and contain just 4 natural ingredients. Check our Instagram story @alimapure today to watch Kara and Hannah show us how to apply Pearluster Eyeshadow with a damp brush for a vibrant look!