We love our foundation formulas, but you don't have to take our word for it: read on for reviews from real customers who saw results they loved.
I love this stuff! After years of using a more traditional powder makeup, I decided to look for a natural foundation. I've found the one! I got the match kit and took my time choosing the right shade. I am very happy with the buildable coverage and it feels great on my skin. Great product that I will repurchase and recommend to friends. - Erin
Amazing stuff! I've been using this product for over 3 years and I can't find anything like it. Lightweight. Long-lasting and doesn't clog pores. I highly recommend it to everyone! - Heather
Easy and good coverage for a natural look. I don't have a lot of time to get ready and prefer a natural no makeup look. This foundation is just what I was looking for. I love the ability to throw the compact in my bag and quickly apply when I have a minute at a traffic stop or in a parking lot. -Alicia
I really like this pressed foundation! I use it alone for light coverage or over liquid foundation for medium to full coverage. It blends perfectly with my skin tone and is great for my dry/combo skin type. I used Jane Iredale pure pressed foundation before, but wanted to try Alima Pure and so far I’m really impressed. I also love the packaging and that you can refill for a very reasonable price. And who doesn’t love free shipping!! Alima Pure - you are becoming a staple in my makeup bag. - Sarina
I thought I could never be convinced to move away from a loose powder foundation. Boy, was I blown out of the water with this pressed foundation! I was worried about color (I am an uncommon very, very fair tone), and I was especially worried that Birch was going to be too dark and too pink. I was so surprised when it came. Birch looks Pinker in the picture than it actually is. In fact, it is my perfect match! I am so thrilled! It goes on so smoothly, gives AMAZING coverage, feels wonderful, and lasts. And there's no guilt about what's sitting on my skin!href="https://www.alimapure.com/collections/face">Shop Foundation