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Foundation Reviews

It's the last day to shop the Alima Pure Foundation Sale! We love our foundation formulas, but you don't have to take our word for it: read on for reviews from real customers who saw results they loved.


Satin Matte Foundation

I love this stuff! After years of using a more traditional powder makeup, I decided to look for a natural foundation. I've found the one! I got the match kit and took my time choosing the right shade. I am very happy with the buildable coverage and it feels great on my skin. Great product that I will repurchase and recommend to friends. - Erin

Amazing stuff! I've been using this product for over 3 years and I can't find anything like it. Lightweight. Long-lasting and doesn't clog pores. I highly recommend it to everyone! - Heather


Pressed Foundation

Easy and good coverage for a natural look. I don't have a lot of time to get ready and prefer a natural no makeup look. This foundation is just what I was looking for. I love the ability to throw the compact in my bag and quickly apply when I have a minute at a traffic stop or in a parking lot. -Alicia

I really like this pressed foundation! I use it alone for light coverage or over liquid foundation for medium to full coverage. It blends perfectly with my skin tone and is great for my dry/combo skin type. I used Jane Iredale pure pressed foundation before, but wanted to try Alima Pure and so far I’m really impressed. I also love the packaging and that you can refill for a very reasonable price. And who doesn’t love free shipping!! Alima Pure - you are becoming a staple in my makeup bag. - Sarina

 I thought I could never be convinced to move away from a loose powder foundation. Boy, was I blown out of the water with this pressed foundation! I was worried about color (I am an uncommon very, very fair tone), and I was especially worried that Birch was going to be too dark and too pink. I was so surprised when it came. Birch looks Pinker in the picture than it actually is. In fact, it is my perfect match! I am so thrilled! It goes on so smoothly, gives AMAZING coverage, feels wonderful, and lasts. And there's no guilt about what's sitting on my skin!  


Liquid Silk Foundation

 Perfect for my skin! I am in my 40's and I use the liquid foundation as a primer and apply the powder foundation on top, it gives my face a fresh and natural look. -Monica 

Best $42 I've ever spent on foundation. This stuff is incredible. I was initially a bit worried about the color (Dew), as it looked a little orange when I dispensed it onto my hand, but no worries - it blends out beautifully! My skin looks so incredibly radiant and plump with this on. And it lasts all day (about 15 hours for me). - Whitney


Cream Concealer

Unicorn product! I love this concealer! It is exactly the right color for my very fair skin with pink undertones. It is the perfect consistency - creamy enough to spread easily, and dry enough to stay put. I apply with a flat brush and then use my ring finger to push it into my skin. I don't need much to cover my bluish purple circles or the dark bluish area at the corner of my eyes. - Hollis

Apart from the fact that the packaging is reusable, which I LOVE, the concealer itself is so smooth and velvety. It covers my redness easily and conceals dark circles. I think I may have purchased a shade too light for me, but once it runs out, I'll just order a refill in the next shade darker. I find the concealer stays put all day, doesn't smudge, and doesn't cake. Honestly, it couldn't get better! - Elena


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