From the Chair: All About Undertones
With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your unique skin tone. Many of our customers enlist our help when trying to find their undertone, so we've created a tool to make it easy for everyone. Our Find Your Match Sets are designed to take all the guesswork out of figuring your undertone with plenty of samples to try on at home.
But what even is an undertone, you ask? An undertone is the hint of base color to your skin that doesn't change. The depth of your skin and the surface coloring might change due to things like sun exposure, rosacea, or a few glasses of wine, for example, but your undertone stays the same. The best place to notice your undertone is on the side of your face below your ears.
Our makeup artist walks you through our range of undertones, and suggests a few other Alima Pure shades that are popular pairings with each undertone. (By all means, we encourage your whole-hearted commitment to trying out every shade that appeals to you and wearing the colors you love--but we often get questions about this, and we think you'll love these too!)
Cool: Our Cool Satin Matte Foundation range has the broadest range of depth with foundation shades for the fairest skin tones and deepest skin tones. Our Cool shades also have the highest ratio of red mineral pigments, which is why they match well with slightly pink undertones. The red mineral pigment comes from iron oxides, which are one of the 4 all-natural mineral ingredients in Satin Matte Foundation.
Neutral: Our Neutral shades suit those with cool peach undertones. Our Neutral range is made with slightly more yellow pigment than Cool shades, but still falls on the cooler end of the spectrum when compared to Beige or Warm.
Beige: With a balance of yellow and red pigments, our Beige range works with most neutral peach undertones. It’s also our most popular range. It’s slightly warmer than our Neutral line, but not quite as golden-toned as our Warm range. If Olive shades are close, but not quite right, you will find a match with Beige.
Warm: Our warm shades of Satin Matte Foundation have the most yellow pigment, and flatter those with a subtle yellow undertones rather than pink ones. If you find that foundation shades sometimes appear pink on your skin, our Warm range will be the match for you.
Olive: If you try Neutral shades or Beige shades and find that they aren't quite right, Olive may be the match for you. Our Olive range usually suits those with neutral brown undertones, and is made from a blend of black and yellow iron oxides.