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From the Chair: All About Undertones

Alima Pure Satin Matte Foundation UndertonesWith 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your unique skin tone. Many of our customers enlist our help when trying to find their undertone, so we've created a tool to make it easy for everyone. Our Find Your Match Sets are designed to take all the guesswork out of figuring your undertone with plenty of samples to try on at home.

But what even is an undertone, you ask? An undertone is the hint of base color to your skin that doesn't change. The depth of your skin and the surface coloring might change due to things like sun exposure, rosacea, or a few glasses of wine, for example, but your undertone stays the same. The best place to notice your undertone is on the side of your face below your ears.

Our makeup artist walks you through our range of undertones, and suggests a few other Alima Pure shades that are popular pairings with each undertone. (By all means, we encourage your whole-hearted commitment to trying out every shade that appeals to you and wearing the colors you love--but we often get questions about this, and we think you'll love these too!)

Alima Pure Satin Matte Foundation in Cool 1Cool: Our Cool Satin Matte Foundation range has the broadest range of depth with foundation shades for the fairest skin tones and deepest skin tones. Our Cool shades also have the highest ratio of red mineral pigments, which is why they match well with slightly pink undertones. The red mineral pigment comes from iron oxides, which are one of the 4 all-natural mineral ingredients in Satin Matte Foundation.

Makeup Artist Picks for Cool Undertones: Satin Matte Blush in Apple Blossom or Soft Plum, Luminous Shimmer Blush in Rosa, Highlighter in Whisper, and Pressed Eyeshadow in Zephyr.

Alima Pure Satin Matte Foundation in Neutral 2Neutral: Our Neutral shades suit those with cool peach undertones. Our Neutral range is made with slightly more yellow pigment than Cool shades, but still falls on the cooler end of the spectrum when compared to Beige or Warm.

Makeup Artist Picks for Neutral Undertones: Satin Matte Blush in Pink or Antique Rose, Luminous Shimmer Blush in Leigh, Highlighter in Lumina, and Pressed Eyeshadow in Isla

Alima Pure Satin Matte Foundation in Beige 3Beige: With a balance of yellow and red pigments, our Beige range works with most neutral peach undertones. It’s also our most popular range. It’s slightly warmer than our Neutral line, but not quite as golden-toned as our Warm range. If Olive shades are close, but not quite right, you will find a match with Beige.

Makeup Artist Picks for Beige Undertones: Satin Matte Blush in Mimosa or Honey Rose, Luminous Shimmer Blush in Freja, Highlighter in Lumina, and Pressed Eyeshadow in Mirage


Alima Pure Satin Matte Foundation in Warm 7Warm: Our warm shades of Satin Matte Foundation have the most yellow pigment, and flatter those with a subtle yellow undertones rather than pink ones. If you find that foundation shades sometimes appear pink on your skin, our Warm range will be the match for you.

Makeup Artist Picks for Warm Undertones: Satin Matte Blush in Apricot and Melon, Luminous Shimmer Blush in Lily, Highlighter in Luna or Dolce, and Pressed Eyeshadow in Luxe

Alima Pure Satin Matte Foundation in Olive 1.5

Olive: If you try Neutral shades or Beige shades and find that they aren't quite right, Olive may be the match for you. Our Olive range usually suits those with neutral brown undertones, and is made from a blend of black and yellow iron oxides. 

Makeup Artist Picks for Olive Undertones: Satin Matte Blush in Carnation or Soft Plum, Luminous Shimmer Blush in Leigh, Highlighter in Lumina, and Pressed Eyeshadow in Icon

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Benjamin Crudo

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