Which Foundation Formula Is for You?

Pressed Foundation with Rosehip Antioxidant Complex

We frequently receive questions about how to choose between our three foundation formulas--Satin Matte Foundation, Pressed Foundation, and Liquid Silk Foundation. This guide will introduce you each formula’s coverage, ingredients, and finish. You'll also get key application tips, and which formula we recommend based on your skin type.

Satin Matte Foundation Alima Pure

This cult classic bestseller has a match for nearly every skin type and skin tone. Its gentle formula is comfortable on dry or sensitive skin while it balances oily skin. Made with just four pure mineral ingredients, and available in 45 unique shades, Satin Matte Foundation leaves a natural-skin matte finish for an even complexion that lasts all day. Apply in sheer layers, using the Foundation Brush in downward strokes. Need help figuring out your shade? Check out our Find Your Match Sets.

Pressed Foundation with Rosehip Antioxidant Complex Alima Pure

Running from your morning gym sesh to your first meeting? Pressed Foundation has you covered with a minimalist matte finish. Restorative rosehip oil, calendula, and argan oil nourish and balance your skin with weightless coverage. Blend light layers with the Foundation Brush or the Flat Top Brush over freshly moisturized skin to even out your complexion and minimize the appearance of pores, mostly concentrating coverage over your t-zone. Pressed Foundation is ideal for those with oily or combination skin. If you're feeling especially dry this time of year, its moisturizing natural oils will comfort your skin, and still provide a matte finish. Bonus: it's refillable

Liquid Silk Foundation Alima Pure

If your skin is feeling extra dry and in need of a little tender loving coverage this winter, Liquid Silk Foundation’s deeply moisturizing hyaluronic acid and coconut oil should do the trick. Liquid Silk Foundation provides sheer, flexible coverage. It blends easily when applied with fingertips or with our new Liquid Foundation Brush. Blend outward from the t-zone, with less than a full face of coverage to get a true-skin finish. Bonus: these ten shades of foundation have corresponding shades of Cream Concealer so you can step up the coverage in targeted areas and keep it au naturale everywhere else.

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