From the Alima Team

Dear Friends,

We are so grateful for your constancy, your commitment to green beauty, and your willingness to try new things with us. Your loyalty to Alima enables us to spend our days doing what we love, and to pay that love forward.

In celebration of the holiday season and with gratitude for our amazing customers, we would like to share some Alima highlights from 2015.

We launched so many new products that we love: Natural Definition Brow Pencils, Velvet Lipsticks in Caroline and Louise, new Lip Tints, Natural Definition Eye Pencils in Indigo, Paper, Merlot and Slate, and Pressed Foundation with Rosehip Antioxidant Complex. Our new items continue to prove natural ingredients can deliver high-performance coverage and beautiful color payoff.

Our new Find Your Match Sets help you select the perfect Satin Matte Foundation shade for your skin tone.

We unveiled new packaging and jars that are easy to use and more sustainable. We added more refillable products to our line and are excited for even more refillable makeup to come!

We continue to edit and refresh our curated collections of well-loved items like Satin Matte Eyeshadow with new shades like Cobalt and Sage.

We partnered with Global Fund for Women to support their grantmaking and advocacy efforts. We’ve contributed $5 from each Holiday Gift Set you purchased to their work, and we’ll continue to donate until January 15th.

We continue to give to 1% of our total sales to grassroots organizations dedicated to protecting our planet, and we are carbon neutral for the seventh year running.

We are so excited to share our plans for the future with you. May your holiday season be filled with joy, and your 2016 be filled with blessings.

From all of us at Alima, we wish you the very best.