Meet Gena, a Living Beauty

Gena, The Foundation for Living Beauty

“I did know that first day I was diagnosed that I would survive cancer but I could have never imagined the sisterhood that empowers me every day.” Gena is a Living Beauty--that is, a member of an amazing community of cancer patients helping to support and heal each other through the Foundation for Living Beauty. With retreats, educational seminars, and even a dedicated Facebook group of women who are fighting cancer together, the Foundation for Living Beauty serves over 500 women around the United States.

After a Stage 4 cancer diagnosis, nine months of rigorous and exhausting treatments, and another year of living with autoimmune diseases, Gena sought out a community that could understand what it was like to walk in her shoes. She describes her first experience with the Foundation for Living Beauty--a yoga retreat--as one of belonging and empowerment.

“I will never forget the first day,” she says. “I felt like I belonged and I was understood. More importantly, I was embraced so tight that I felt completely supported. I could be strong and vulnerable at the same time. I met women whose fight was harder than mine and the courage they possessed only made me stronger. It is the strength in that room that first day I carry with me.”

Living Beauty’s mission and services are essential for so many women like Gena who are living with cancer diagnoses and also balancing their daily lives at the same time. Living Beauty’s work encourages openness and vulnerability to initiate self-healing, and we are proud to support their efforts.

Through December 3rd, Alima Pure is donating $5 from the sale of every Holiday Set. We also encourage you to learn more about how you can support their efforts and share their resources with your loved ones.


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