A Message From Our CEO

Alima Pure CEO Urmila Ratnam

We’re living through a time like no other, facing the unknown together. As a super small, independently-owned company, navigating a moment like this clarifies priorities, bringing into sharp focus why we’re here and what it means to be a responsible business. 

For us it has always been about people, about community, about our planet. About togetherness and what we can create, achieve, - and overcome - together. 

Our amazing team is at the heart of everything we do and taking care of them is of utmost importance at a time like this. For now, our online store remains open. We’re shipping out orders and responding to our customers, treasuring every interaction as a way to stay connected. Our hope is to keep these pared-down operations going as long as permitted so we can continue to pay our entire staff without any cutbacks. We’re checking in with each other daily as we are a family and are truly all in this together. 

And to all of you, our wonderful customers - you are our inspiration, the reason we strive to do better everyday. Thank you for all the encouragement, your support, and the beautiful stories that you’ve shared with us over the years. We could not - and would not - do this without you. Be well, stay safe, and stay in touch.

Sending love, virtual hugs, and all my very best to each and everyone of you - always. 


Urmila Ratnam

CEO + President