Introducing Smooth + Prime

Smooth + Prime

We think of our new face primer, Smooth + Prime, as the foundation for your foundation. Its pore-minimizing, fine-line-plumping, mattifying magic helps your makeup apply evenly and last longer.

Smooth + Prime is ideal for those with oily or combination skin. It’s vegan, gluten free, and fragrance free.

You’ll love Smooth + Prime if:

  • You’re looking for a quick way to make your skin look and feel ultra-smooth and to minimize pores.
  • Your skin tends to be oily and you’d love something to help balance that.
  • You’d like to enhance the staying power and performance of your makeup.

Smooth + Prime Tube and Swatch

Application Tips

Step 1: Your basic a.m. skincare routine--cleanse, tone, moisturize, etc.

Step 2: Follow with a dime-size amount of Smooth + Prime right after moisturizer to help seal in its benefits. You can apply it with your fingertips, or use the Soft Focus Brush to lightly blend it in.

Step 3: Let Smooth + Prime set for about a minute, then apply your makeup.

*Pro tip: If you’re experiencing oiliness in some places and dryness in others, try applying Smooth + Prime just to the oily areas.

What’s in Smooth + Prime?

A host of nourishing and calming ingredients led by squalane, silica, and clary sage water.

Here’s what they do:

  • Squalane is an olive-derived botanical lipid that leaves your skin feeling soft and silky.
  • Silica absorbs oil and leaves a fresh matte surface for your makeup.
  • Clary sage water is an ancient homeopathic remedy used to soothe inflammation.

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