Our Most Popular Blush Shades + Application Tips

Alima Pure Blushes

Our blush range has something for everyone--matte, shimmer, pale pink, peach, plum, coral, rose, and everything in between. Each shade of blush has a silky-soft powder texture and is richly pigmented, so just a little blush goes a long way. Here, we're sharing some of our favorite shades, the skin tones they flatter, and our favorite tricks for application. 

Choosing A Shade of Blush

Satin Matte Blush in Pink

Our most popular blush shade is beloved for its universally flattering rosy hue. This true neutral enlivens cooler and neutral skin tones, and adds a fresh glow to warmer skin tones. Apply to the apples of your cheeks for a soft rosy flush.

Satin Matte Blush in Melon

If you’re looking for a wearable pop of peach, Melon is for you--especially if you have beige, or warm skin tones. Peach tones play off the natural warmth in your skin and pick up the subtle golden tones, for an effortless healthy glow. Bonus: it’s great as an eyeshadow too, for that minimalist monochrome vibe.

Satin Matte Blush in Soft Plum
Soft Plum

A beautiful shade if you have a medium or deeper skin tone, or if you're looking to branch out beyond your go-to coral-to-terracotta range of blush shades. This sheer, plum-rose shade accentuates your bone structure for a subtle and sophisticated accent. Apply a sheer layer to the cheekbones, and blend well for a soft wash of color.

Luminous Shimmer Blush in Freja

If looking for a shimmery glow, but want to keep it understated, Freja is an excellent gateway blush. The peachy-pink matte base is blended with a subtle golden shimmer. Freja flatters most skin tones, especially neutral and beige. The effect is laid back and glowy with a hint of warmth.



We see this as a starting point, we're not about rules when it comes to choosing a shade. We receive plenty of questions from customers about which blush will pair perfectly with their skin tone, and while we definitely have recommendations for you, ultimately it's whatever you love the most. We always want to encourage experimentation and play.

Application Tips

Our favorite everyday blush application adds a sheer healthy flush--just enough to add a hint of color to your cheeks while still looking natural. Our makeup artist recommends concentrating your blush application to the apples of your cheeks--“just where you might notice a natural flush after running around the block.”

Because our blushes are crafted with such pure mineral ingredients, the rich pigment gives you major color payoff with just a little blush. For that reason, we love using the Soft Focus Brush for a sheer wash of color, and the Blush Brush when we’re in the mood for a bolder, more concentrated pop.