Natural Definition Mascara

349 reviews



Natural Definition Mascara is a richly-pigmented, high-performance mascara that defines and enhances lashes beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush. The rubber-bristled wand defines and separates so lashes stay clump-free.

Shelf life: 24 months before opening. 6 months after opening.

Made in the USA.

0.28 oz / 8 g

Shade Descriptions

Black – Inky black that adds drama and intensity to your lashes

Brown – Rich brown that emphasizes the color of your eyes


Aqua, Hydrolyzed Simmondsia Chinensis (Jojoba) Seed Esters, Lanolin Oil, Stearic Acid, Cera Alba (Beeswax), Euphorbia Cerifera (Candelilla) Wax, Sodium Carboxyethylsilanetriol, Cetyl Alcohol, Zea Mays (Corn) Propanediol, Sodium Hydroxide, Acrylates/Octylacrymide Copolymer, Ozokerite Wax, Glycerin, Panthenol (Provitamin B5), Biotinoyl Tripeptide-1, Copernicia Cerifera (Carnuaba) Wax, Glyceryl Caprylate, Glyceryl Undecylenate [+/- CI 77499 (Iron Oxide-Black)].

Customer Reviews
4.2 Based on 349 Reviews
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Harriet C.
United States United States
Wonderful products!

My daughter absolutely loves her gifts — especially this lipstick! She loves the color and says it has a lovely feel to it. She’s so glad to support a local business too.

Lindsay C.
United States United States
Natural-looking mascara

This is my second tube of Natural Definition Mascara in brown. It creates definition without looking clumpy, and without flaking. Grateful it's available in brown, as black looks fake on my lashes. The best mascara I've found!

Elizabeth G.
United States United States
Long time user

Love this Mascara. Light and easy to apply. Lasts a long time. Cleans off easily. Thank you!

Kristin B.
United States United States
Simply perfect!

I love the look, easy to apply and doesn’t run!

United States United States
Natural Definition Mascara

I was excited to try this, however the product was very dry and practically unusable. I need to return it.

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