Alima Pure featured in BustleAllure logomarie claire logoHarper's Bazaar logo

We've made it easy to

Get the look

Paying it forward

1% for the Planet

We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet.

We're proud to be a

Certified B Corp

We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all.

Let's plant a forest

of 1 million trees

We are making a commitment to contribute a million trees to our beautiful planet over the next five years and would love your help in doing so. At Alima Pure, it is our mission to keep the planet beautiful, too. As a super small, independently owned company, we work hard in all of our operations to be as sustainable as possible. 

12 years of being

Carbon Free

Less mess, minimal waste. We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund.

A brighter future with

Sustainable Power

We like our power like we like our makeup: clean. We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal.

from the


Gift Guide: Tabalitha

Gift Guide: Tabalitha

Tabalitha has been with Alima for just over two years, and she quite literally covers the foundation of our business. We appreciate her quiet focu...

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Gift Guide: Katie

Gift Guide: Katie

Katie, sweet Katie, has been with Alima for almost three years. Honestly, it’s hard to put into words just how lucky we feel to have her as a part...

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Gift Guide: Hannah

Gift Guide: Hannah

Hannah has been with Alima for over 12 years. She has a wealth of knowledge about the brand and is a delight to be around. We truly couldn’t do bu...

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