Letter From The Founder

Alima Pure founder – Kate O’Brien

Today is a special day for Alima Pure. For the last year we have been refining our vision and today we bring that new vision to you. 
What's different? The simplified, polished look and feel of the brand. You'll find it in new packaging, an updated website, and a brand new product: Pressed Foundation Powder with Rosehip Antioxidant Complex. All launching today.
Deep down we're still ourselves - committed to pristine ingredients and beautifully effective products. As a member of 1% for the Planet and a 'Best for the Environment' Certified B Corporation our social and environmental DNA is as strong as ever. 
In the end, of course, it's you who make it all possible. We treasure every single one of our wonderful customers and thank you for traveling this road with us. Here's to a beautiful new beginning.
With love and gratitude,
Alima Pure


Alima Pure

I love the new look and cannot wait to try the new compact foundation and velvet lipsticks! I’m a personal stylist in Portand, OR and my clients need to sample these products! I’m looking forward to sharing these items with my clients. Thanks so much!

Alima Pure

If you are still committed to pure ingredients, why is there “parfum” in the pressed foundation powder? Several people commmented about this on the FB page. It is sad that you would allow such an oversight in ingredients. I liked the old website better too because you could see the products you were buying. Now things are too small. Sadly, this is just becoming a department store fancy brand like Chantecaille or whatever. Not so eco-friendly anymore. Will you be changing the long-successful products and adding perfume to them also? Adding French to the packaging does not do anything for me. You were the best eco-friendly no-allergen brand and now what are you?

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