Choosing a Foundation Formula for Your Skin

Liquid Silk Foundation

Our new Liquid Silk Foundation and Cream Concealer both come in 10 shades that are perfectly paired together for easy matching and seamless coverage. Check out our Face First Set--a launch exclusive that includes a matched set of Liquid Silk Foundation, Cream Concealer, the Sponge Trio and a travel bag for your cosmetics.

But first, how do these new formulas compare to our other foundations? How do you choose the best one for your skin? 

Liquid Silk Foundation: Our first liquid foundation formula is designed to give your skin a boost of hydration and a barely-there natural-skin finish. Thanks to ingredients like Hyaluronic Acid, Tocopherol, Argan Oil, and Coconut Oil, Liquid Silk Foundation is rich with hydrating and reparative properties to smooth, firm, and condition your skin. It’s lightweight, comfortable, and comes in 10 flexible shades that match our new Cream Concealer shades. Apply it with an AP Sponge, the Soft Focus Brush, or your fingertips to customize your level of coverage and finish. Liquid Silk Foundation is suitable for all skin types, and is especially moisturizing for dry skin or for when you’re in drier climate. Its coverage is sheer--but buildable--and enhances your skin without hiding it. For full matte coverage, set it with Satin Matte Foundation or Pressed Foundation with Rosehip Antioxidant Complex. 

Satin Matte Foundation: Our top-selling, award-winning foundation is so popular for a number of reasons. It’s made with just 4 finely-milled mineral ingredients, and comes in 45 shades. It’s soothing, gentle, and ideal for stressed out skin in need of a little TLC. It’s also perfect for everyday coverage that looks totally natural. It’s lightweight and buildable, so no matter what is going on with your skin, it gives a true matte finish that looks like you’re hardly wearing makeup. Customers of nearly every skin tone and skin type have found their best match ever using our Find Your Match Sets. Apply a sheer layer of Satin Matte Foundation over Liquid Silk Foundation for our fullest coverage yet.

Pressed Foundation with Rosehip Antioxidant Complex: With 17 shades available in a sleek, refillable compact--Pressed Foundation is formulated to give you a quick, even, nourishing application on-the-go. Rich in antioxidants, natural oils, and enriching vitamins, it balances and gently hydrates your skin. You’ll get lightweight, sheer-to-medium buildable coverage with Pressed Foundation, plus it comes with a handy companion sponge that is perfect for touch ups. Pressed Foundation with Rosehip Antioxidant Complex is suitable for all skin types, and is especially beneficial and balancing for those with combination skin. Refills are available here.


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Benjamin Crudo
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