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Introducing Liquid Silk Foundation + Cream Concealer

 The Face First Set

Our first liquid formula is finally here! Liquid Silk Foundation is designed to give your skin a boost of hydration and a fresh, barely-there, natural-skin finish. Thanks to ingredients like hyaluronic acid, tocopherol, argan oil and coconut oil, Liquid Silk Foundation is rich with moisturizing and reparative properties to smooth, firm, and condition your skin. It’s lightweight, comfortable, and comes in 10 flexible shades that match our new Cream Concealer shades. Apply it with an AP Sponge (now available in trios!), the Soft Focus Brush, or your fingertips. Liquid Silk Foundation is suitable for all skin types, and is a dream come true for dry skin and for use in drier climates. Its coverage is sheer and buildable to enhance your skin without hiding it. For full matte coverage, set it with Satin Matte Foundation or Pressed Foundation with Rosehip Antioxidant Complex.

Cream Concealer adds a little extra coverage just where you want it with a low-maintenance buttery balm formula. It uses the heat of your skin to melt and blend seamlessly for full coverage in targeted areas, like under eye circles, near your nose, and over areas of redness or discoloration. Since it’s a perfect match with Liquid Silk Foundation, you can add a boost of extra coverage, but keep the rest of your coverage light for a natural-looking finish. Cream Concealer is made with protective, emollient ingredients like beeswax, shea butter, and avocado oil that make it rich, blendable and nourishing for your skin. It comes in a refillable black compact like our Pressed Eyeshadows.

Find Your Shade:

Liquid Silk Foundation and Cream Concealer shades share names so you know exactly which ones go together. All Alima Pure foundation and concealer shades have two attributes--depth and undertone. If you already wear Satin Matte Foundation or Pressed Foundation with Rosehip Antioxidant Complex, use this chart as a shade reference for Liquid Silk Foundation and Cream Concealer. 

If you’re new to Alima Pure, start with depth (how light or dark your skin is), and then decide if your skin has subtle notes of pink and blue (cool undertones), or gold and yellow (warm undertones). Still unsure? Our makeup artists are happy to help you find the right shade for you. Email them at makeupartist@alimapure.com for your one-on-one consult.

Pearl: For light skin tones with cool or neutral undertones.
You may wear: Satin Matte Foundation in Cool 1, Neutral 1, or Olive 0. Pressed Foundation with Rosehip Antioxidant Complex in Birch.

Dream: For light to medium skin tones with cool or neutral undertones.
You may wear: Satin Matte Foundation in Cool 2, Cool 3, Neutral 2, Neutral 3, Olive 1, or Olive 1.5. Pressed Foundation with Rosehip Antioxidant Complex in Macadamia.

Suede: For medium skin tones with cool or neutral undertones.
You may wear: Satin Matte Foundation in Cool 4, Cool 5, Neutral 3.5, Neutral 4, Olive 2, or Olive 3. Pressed Foundation with Rosehip Antioxidant Complex in Dune*, Malt or Chestnut

Muse: For medium to deep skin tones with cool or neutral undertones.
You may wear: Satin Matte Foundation in Cool 6, Cool 7, Neutral 5, Neutral 6, Olive 4, or Olive 5. Pressed Foundation with Rosehip Antioxidant Complex in Agave* or Teak.

Cashmere: For deep skin tones with cool or neutral undertones.
You may wear: Satin Matte Foundation in Cool 8, Cool 9, Neutral 7, Neutral 8, Olive 6, or Olive 7. Pressed Foundation with Rosehip Antioxidant Complex in Clove* or Sable.

Dew: For light skin tones with warm or neutral undertones.
You may wear: Satin Matte Foundation in Warm 1 or Beige 1, Pressed Foundation with Rosehip Antioxidant Complex in Sesame or Aspen.

Echo: For light to medium skin tones with warm or neutral undertones.
You may wear: Satin Matte Foundation in Warm 2, Warm 3, Beige 2 or Beige 3, Pressed Foundation with Rosehip Antioxidant Complex in Nutmeg or Ginger*.

Spice: For medium skin tones with warm or neutral undertones.
You may wear: Satin Matte Foundation in Warm 4, Warm 5, Beige 4 or Beige 5, Pressed Foundation with Rosehip Antioxidant Complex in Cardamom.

Lush: For medium to deep skin tones with warm or neutral undertones.
You may wear: Satin Matte Foundation in Warm 6, Warm 7, Beige 6 or Beige 7, Pressed Foundation with Rosehip Antioxidant Complex in Pecan or Coriander*.

Heat: For deep skin tones with warm or neutral undertones.
You may wear: Satin Matte Foundation in Warm 8, Warm 9, Beige 8 or Beige 9, Pressed Foundation with Rosehip Antioxidant Complex in Sandstone*.

*Coming soon! 

Explore Liquid Silk Foundation + Cream Concealer

Benjamin Crudo

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